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Violin and NTT Com Deliver Music to Ears of Australian Performing Rights Association

To increase ease of royalty payments for artists

Violin Memory, Inc. and its channel partner NTT Com ICT Solutions (Australia) Pty Ltd, announced that APRA AMCOS has selected the Violin 6212 all flash array to accelerate its royalty requests and payment management.

 APRA AMCOS

APRA AMCOS, representing the Australasian Performing Right Association and the Australasian Mechanical Copyright Owners Society, is a non-profit organization that collects and distributes songwriting royalties to its 87,000 songwriter, composer and music publisher members, and around 3,000,000 copyright owners worldwide.

Violin and NTT ICT identified the 6212 would allow APRA AMCOS to meet royalty payment SLAs by reducing application I/O wait times that caused delays in royalty processing. Violin’s solution has improved overall application performance by up to 65%. APRA AMCOS has also seen major improvements in backup times of up to 73% and end of day processing times by 71%. These changes have allowed APRA AMCOS to scale their business for the future.

Ensuring our three million plus members and copyright owners are paid the royalties they are entitled to receive helps keep the Australian music industry strong,” said Gus Jansen, chief technology advisor, APRA AMCOS. “Upgrading to the Violin 6212 All Flash Array has reduced the time involved in tracking and processing royalty requests, so copyright owners will continue to receive payments on time despite burgeoning data volumes.

With multiple platforms available for artists to secure royalty payments, APRA AMCOS needed to increase the processing capability of their application using the existing Sybase ASE 15.7 database. They were able to achieve this by changing the underlying storage infrastructure to deliver a faster, more agile solution to process royalty requests for songwriters, composers and music publishers. Processing and tracking music usage is data-intensive and with the parallelization of workloads within Violin’s 6000 series it was a solution for them.

The Violin 6212 all flash array provides real time access to applications and data through its unique Flash Fabric Architecture (FFA). It is this design that differentiates Violin from all other commodity-based SSD and array vendors and it enables customers to truly leverage the advantages of an All Flash Array without compromising long-term resiliency, density, and performance,” said Ross Lynch, director of sales Australia and New Zealand, Violin.

The 6212, part of the company’s 6000 series, which is the fourth generation all-flash storage solution, delivers low latency and high IO/s that provides the foundation for data center consolidation. Violin’s FFA delivers availability, resiliency, density, and performance, allowing organizations the capability to leverage their investments in applications, computing and networking, while transforming the economics of the enterprise data center. This provides a single platform on which multiple/mixed workloads are supported, whether they be mission critical, virtualized, transactional, or analytical.

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