SimpliVity Expands Into AsiaPac and Japan

SimpliVity Corp., in hyper-converged infrastructure for the software-defined data center, announced its expansion into the AsiaPac and Japan region adding to its global footprint throughout the Americas and EMEA.

The company has partnered with Distribution Central Pty Ltd, in technology distribution and channel services, to deliver its solutions to the Australian, New Zealand and Singapore channels.

To lead the initiative, SimpliVity announced the appointment of Scott Morris to VP, APJ.

SimpliVity is in high-growth mode having nearly tripled its employee base since last year, adding to its client roster and further pursuing mutually beneficial partnerships around the world.

“As we continue to build upon our global footprint, we remain committed to delivering high-performance and high-growth outcomes across direct, channel and distribution sales models,” said Doron Kempel, chairman and CEO, SimpliVity. “We are thrilled to have Scott Morris join our fast-growing team as we continue to expand our presence overseas.“

Prior to SimpliVity, Morris was VP and GM at NetApp ASEAN where he specialized in business development through front line execution of both direct and channel-led go-to-market selling models. During his time at NetApp, Morris contributed to sustaining year-over-year revenue and partner growth across ANZ and SE Asia. Before joining NetApp, Morris held senior positions at Dell, Compaq and Silicon Graphics.

“I am delighted to join the SimpliVity team and contribute to its rapidly growing presence in the AsiaPac and Japan region. The company is uniquely-positioned in the hyper-converged infrastructure market and addresses the global needs of today’s modern data center with superiority,” said Morris. “SimpliVity is committed to making investments internally and externally to grow this region. Partnering with a value-added distributor of the caliber of Distribution Central will allow us to address the potential of the market.“

Distribution Central provides specialized, technical-service oriented distribution and channel support for contemporary IT products, including custom-built Software-as-a-Service solutions that create real efficiencies and business benefits for customers. Headquartered in Sydney, Australia, with branch offices in Melbourne, Brisbane, Canberra, Perth, Auckland, Wellington and Singapore, Distribution Central’s business units include Firewall Systems, ViViD Systems, Fusion Systems and Red Education – a certified training center for the vendors these business units represent.

“We think it’s imperative that we’re covering all aspects of the data center opportunity in terms of the technologies we represent and, to this end, we have announced an aggressive vendor recruitment and re-branding strategy for our data center business unit, Fusion Systems,” said Nick Verykios, MD, Distribution Central. “SimpliVity has a strong commitment to the channel and its technology will ensure that Fusion Systems can deliver the solutions and services that partners need to take advantage of the expanding data center opportunity.“