Atto Resold by With StorIT Distribution FZCO

StorIT Distribution FZCO, a storage VAD in the Middle East and North Africa (MENA) region, has signed a distribution agreement with ATTO Technology Inc..

In terms of the agreement, StorIT will promote and distribute ATTO’s complete range of solutions across the Middle East and India markets.

“We are pleased to announce our new partnership with ATTO Technology, an established leader in high-performance storage connectivity solutions. ATTO consistently delivers products that maximise system reliability and uptime and help organisations store, manage and deliver their data better. Their best-in-class products complement our existing portfolio and add value to our data management and storage offerings,” said Suren Vedantham, group MD, StorIT.

He added: “By leveraging our strong channel network in the Middle East and India, we plan to increase ATTO’s business and market share within these markets. We look forward to working closely with their global and local teams to ensure that our resellers have the right tools, resources, training and support to sell ATTO’s solutions effectively.“

As ATTO’s VAD, StorIT will help the vendor identify and onboard systems integrators and resellers, provide value-added services and conduct focused channel development and enablement activities such as training, certifications, systems design and architecture, implementation support and services to name some. The distributor will also work with ATTO’s sales and support teams to ensure its channel network receives strong pre-sales, marketing, implementation and post-sales services to sell ATTO’s diverse portfolio of product solutions.

“We are excited to be working with a respected distribution partner like StorIT, as they now bring ATTO products to their diverse portfolio of solution providers,” said Jeff Marks, director of WW channel sales, ATTO. “The IT market is changing and users are faced with new challenges that require a much higher level of performance from their infrastructures. ATTO’s expertise in developing ground breaking technology for over 25 years, coupled with StorIT’s strong integrator relationships, delivers to customers in the region unique solutions for today, and tomorrow’s performance driven IT environments.“