Hammer Becoming Dell OEM

Dedicated storage and server distributor Hammer plc has been given international OEM rights to Dell, Inc.‘s entire portfolio.

The Hammer and Dell OEM solutions partnership will serve over 40 vertical markets, including media and entertainment, telecom, industrial automation, medical, transportation & utilities and military and defense.

Hammer has been selected to become a Dell OEM channel partner based on its established storage and server resources and capabilities, and its in-depth knowledge of vertical markets. Its value-add approach, its 23 years’ experience in the OEM and system integration space and its expertise in designing and creating bespoke, servers and storage solutions backed by pre-sales and technical consultancy makes Hammer a suitable match for Dell’s OEM business.

Gerard Marlow, GM of business development, Hammer, says: “Our experience in bespoke server design means that we are ideally set up for Dell OEM. Adding value from concept to deployment, Hammer supports Dell in offering local flexibility for the bespoke customization of systems in our on-site integration centre, from one unit to thousands of units.“

“We have over 50 Dell OEM certified sales and technical professionals in-house at Hammer, and we look forward to working closely with another element of Dell’s business to increase our offering to new and existing customers, helping OEM customers bring products to market efficiently.“

With over 15 years’ experience, Dell is a supplier of computer hardware and services to OEMs. Its proposition includes features such as customized integration and configuration, custom branding, OEM XL (extended hardware and service lifecycle options whilst minimizing configuration change), and customers have access to owned support.

“I’m delighted that Hammer has decided to join forces with Dell OEM as our valued partner, delivering OEM solutions to Hammer’s international customer base,” says Dermot O’Connell, executive director and GM, OEM solutions, Dell. “The partnership with Hammer fits perfectly in Dell’s overall channel strategy to expand our market presence via value-added channel partners with a focus on our end to end solutions, and we are very pleased to have Hammer onboard our OEM Partner Programme.“