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Violin Memory: Concerto 7000 All Flash Array

Not all SSD, $2,660,000 for 280TB with all software

Violin Memory, Inc. announced the availability of enterprise data services software on the Concerto 7000 All Flash Array.

Violin Memory,Concerto 7000

The data services software includes synchronous and asynchronous replication and stretch metro cluster capabilities. Storage snapshots, thin provisioning, LUN and capacity expansion, as well as advanced data protection and storage scaling are also available. These enterprise data services will enhance business agility allowing enterprises and cloud providers to consolidate data center resources and open up new business opportunities.

The Concerto 7000 All Flash Array helps our customers deliver ‘Business in a Flash’, by transforming IT resources into competitive assets that create new possibilities based on the performance, data protection, and transactional capabilities we design into our all-flash solutions,” said Violin Memory CEO Kevin DeNuccio.

Several critical elements of Concerto enterprise data services software, including CDP, WAN optimized replication and in-flight encryption can all be configured on a LUN-by-LUN basis, giving customers the ability to tailor the Concerto solution to their deployment and data center requirements.

Granular control of software features is important to support a varied, heavy enterprise multi-application workload and move beyond point products only appropriate for single applications. The breadth and granular manageability of the Concerto 7000 software provides the platform for mixed and multiple workloads in enterprise and cloud environments.

The Concerto 7000 hardware platform, based on Violin’s Flash Fabric Architecture, delivers micro-second latency and lower cost-per-transaction for demanding mixed and multiple cloud, enterprise and virtualized applications. The result for IT organizations and their line-of-business customers can be up to 20x faster application response times while using 90% less floor space, power and cooling.

Vendors need to provide a true enterprise offering built around flash optimized architectures. The hallmark of today’s enterprise workhorses is their ability to host mixed multiple workloads while delivering the reliability, availability, scalability and management features that data center applications require,” said IDC flash storage research director Eric Burgener. “Once vendors deliver mature flash-based products with these features the all-flash data center becomes a distinct reality.

The Violin Concerto 7000 All Flash Array is available worldwide.

Raw capacity scales to 280TB in a fully configured, 18RU, low power footprint. Customers can also upgrade to these powerful BC, high-resiliency, efficiency, protection and scaling capabilities on their current 6000 series all-flash array solutions with the Concerto 7000 upgrade kit for the 6000 family.

Concerto 7000 features include:

BC

  • Remote asynchronous replication
  • Synchronous replication
  • Local/Metro
  • Zero RPO and RTO for stretch clusters
  • Automated App DR management
  • WAN optimized replication
  • Consistency Groups for replication

Data Protection

  • Snapshots (app and crash consistent)
  • Consistency Groups for snapshots
  • CDP
  • Transparent LUN mirroring
  • Backup app integration

Data Scaling

  • Scale-up to 280TB raw
  • Capacity pooling across shelves
  • Online expansion of capacity
  • Online LUN expansion
  • Single name space across shelves

Data Efficiency

  • Snapshots (app consistent, writable)
  • Thin provisioning
  • Thin clones

Flash is transforming the enterprise. It is not just about performance, it is changing the economics of how enterprises can turn data into value and competitive advantage. But flash is more than just memory chips. Violin Memory’s announcement of Concerto 7000 represents a unique approach to combining the relevant data services with an optimized flash platform,” said Ben Woo, MD, Neuralytix.

Flash arrays have proven their worth for acceleration of individual applications, but their use in more general business applications has been hampered by the lack of flash services that support some basic business requirements. With products such as Violin’s Concerto, the barriers to general business adoption of flash arrays for mixed concurrent workloads should be much lower, increasing the penetration of flash products into more general enterprise applications,” said Tom Coughlin, founder, Coughlin Associates.

Violin Memory Concerto is the missing link for enterprises looking for a no compromise all-flash array experience. Violin already offered the critical flash defined hardware platform with their memory arrays. Now with Concerto they are delivering ALL the enterprise features the enterprises expect. This includes a feature that many offerings curiously leave out replication flash optimized storage architectures are the future and with Concerto, Violin is providing a modern enterprise offering built to host the market’s most challenging mixed workloads while delivering the reliability, availability, scalability and management features that businesses require,” said George Crump, founder, Storage Switzerland.

The storage market has always been plagued by an over emphasis on dollar per gigabyte. Now it’s about the cost per data center. An all-flash array is a negative cost to the CIO when a solution brings together a one-of-a-kind hardware architecture and advanced software features to sustain enterprise workload performance while reducing hardware, software licenses and power,” said Greg Wong, founder, principal analyst, Forward Insights.

Violin has led the adoption of all-flash storage systems by both enterprises and service providers. Now, Violin is driving flash usage to encompass a wider range of applications. Data center operators need storage systems that not only meet ever-growing performance challenges, but also offer sophisticated data management and protection services. That is what Violin is providing with its new 7000 series storage system, and Concerto software,” said Tim Stammers, senior analyst, 451 Group.

Forward-thinking CIOs use flash to lower their costs, but there are still many who hesitate to try the technology. Many argue that they can’t afford the huge gap between flash and HDD price per gigabyte, but they lose sight of the fact that the system’s capital and operating costs both dramatically drop once flash is applied. In the end, the argument boils down to how much the CIO is willing to spend to avoid using flash,” said Jim Handy, director, Objective Analysis.

Violin Memory, with the new Concerto 7000 all-flash array series, has established major proof points for solid state storage with advanced capabilities. With new Violin developed software features, the 7000 series addresses the capabilities needed for large enterprises of today while meeting the workload and I/O performance requirements. The Violin Concerto 7000 series has fulfilled the promised technology advances that were set in motion in 2013,” said Randy Kerns, senior strategist, Evaluator Group.

We now see the tipping point for all flash array adoption. Without sophisticated data services, most large enterprises hesitated to make the switch to support the entire business on flash. Now with Violin’s Concerto, these workload heavy organizations now have good reason to consider making the leap into an all-silicon data center for concurrent mixed workloads,” said David Hill, principal, Mesabi Group.

Data scaling, protection and efficiency are an integral part of solutions that we offer our customers. Violin’s new Concerto offering addresses these requirements. Violin Memory and Ultima share the same vision of providing solutions that transform our customer’s business,” said Toby Butler, enterprise solutions manager, Ultima Business Solutions, UK.

The addition of Violin’s Concerto offering is critical for our portfolio. The performance and data management services feature set will help transform our customer’s data centre and business,” said Michael Thompson, ACT branch manager, Australian Capital Territory for Ethan Group.

Our customers today need enterprise-grade storage solutions that address multiple application and business needs. We look forward to partnering with Violin to offer the advanced, comprehensive data services management suite of Concerto to our end-users,” said Heeyeoul, CEO, Thenantech, Korea.

Wide flash adoption is becoming a reality in our customer’s data centers. Having enterprise data management services is the mandate, and the Violin platform will ease the migration and adoption of flash storage in our customer base,” said Anthony Subbiah, SVP, Stele Infotech, USA.

Customers looking for a solution for mixed and multiple heavy workloads on a flash platform now can look to Concerto to deliver 20x improved application performance with the requisite data management services that are lacking in other flash systems. We are proud to work with Violin in taking this product to market to our joint end users. It is truly transformative,” said Dale Denning, senior account executive, Blue Ally, USA.

Comments

New Concerto 7000, the fourth generation of Violin Memory's box, is named all-flash array by the company, not all-SSD array. And that's a key differentiator in term of technology. As all its former products, it doesn't use current SSDs with SAS, SATA or PCIe interfaces but an original and proprietary technology named Flash Fabric Architecture. [It also explains why Violin sold recently its PCIe SSDs business to SK Hynix for $23 million in cash.]

violin 7000 fabric

Violin integrates directly Toshiba MLC or SLC NAND chips into 24 to 64 VIMMs (Violin Intelligent Memory Modules) of around 1TB. Each one includes a logic-based flash memory controller, a management processor, DRAM for metadata and NAND flash for storage.

They work in conjunction with patented RAID scheme for:

  • data protection: ECC and CRC
  • data scrubbing: all data in the system is read on a weekly basis and scanned for errors,
  • flash wear leveling: the array distributes data reads and writes evenly to all the flash devices in all the modules of a system; no specific LUN is tied to a specific module and hence active LUNs do not wear out specific flash device,
  • flash monitoring: all read, write, and error statistics are captured and reported; VIMMs behaving below specification are automatically taken out of service and the error events logged; the data from that VIMM is moved to a spare VIMM using the RAID algorithm to rebuild the data; this is done in the background without administrative intervention or any significant impact on access to user data; the system may have one to four spares and hence replacement of the module is not an urgent requirement and may be hot-swapped monthly or quarterly.

This PCIe switched fabric architecture explains the excellent specs of the fully redundant array: 500,000 sustained IO/s, maximum R/W transfer rate of 320GB/s, and sub 5ms latency, as well as small footprint, usable 45TB or raw 70TB capacity in 3U, up to raw 280TB with four modules, and low power consumption (500W/RU). The array can be connected to IB, FC or Ethernet.

According to Eric Herzog, Violin's CMO and SVP of business development, only three competitors are using all-flash and not all-SSD for their storage systems: HDS, IBM (TMS) and Skyera (skyHawk at 44TB in 1U).

Another strong for of Concerto is an amazing number of applications supported (see the list in the press release above), the new ones concerning essentially BC and data scaling.

"Price range is list of $620,000 for one 35TB shelf with base software (list of $17/GB with software and about $8 street), up to a 280TB with all software of list of $2,660,000 ($9.5/GB list and approximately $5 street with all software)," wrote Herzog in an email.

Violin does not incorporate in line de-dupe or compression - de-dupe is only used for replication - like some other companies. It's not a problem when the flash RAID is used for databases including their own reduction scheme. But for other applications, for example VDI, price/GB could be much lower. We suspect Violin will add de-dupe in next generation of products.

Financially, Violin is in big trouble. Last quarter ended in April saw revenue of $18 million, down 27% Y/Y and 35% Q/Q, with $30 million loss. But Kevin DeNuccio, president and CEO, stated: "We anticipate revenue growth in the second half of this fiscal year."  For FY ended last January, sales were $108 million.

In an interview with De Nuccio in March, he said average system price was $200,000, which means only half thousand systems sold for the year.

Top 10 WW Companies' Vendor Revenue From Shipments of  Solid-State Arrays
(in $million)

2012 Rank 2013 Rank Vendor 2012 Revenue 2013 Revenue Change (%) 2012 Market Share (%) 2013 Market Share (%)
2 1 IBM 43,470 164,352 278.1 18.4 24.6
6 2 Pure Storage 15,368 114,078 642.3 6.5 17.1
1 3 Violin Memory 72,056 88,321 22.6 30.5 13.2
NA 4 EMC NA 73,852 NA NA 11.1
3 5 NetApp 31,367 71,033 126.5 13.3 10.6
4 6 Nimbus Data 21,570 43,401 101.2 9.1 6.5
NA 7 Kaminario NA 22,470 NA NA 1.3
 5 8 Cisco  17,783 21,365   20.1  7.5 3.2
NA  9  SolidFire NA 20,44 NA NA 3.1
NA  10  HP NA 8,805 NA  NA 1.3
    Others 34,897 39,188  12.3 14.8 5.9
    Total 236,510  667,307  182.1 100.0 100.0

(Source:  Market Share Analysis: SSDs and Solid-State Arrays, Worldwide, 2013, 10 June 2014, Gartner)

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