Paul Weiser CEO, Fibrenetix Americas

Storage manufacturer Fibrenetix has tapped industry veteran Paul Weiser to run their media and entertainment sales channel.

 In addition, he will come on as CEO of Fibrenetix Americas, and focus on establishing the Americas branch of the company, running point on sales, marketing and operations.

“I am thrilled to be working with Fibrenetix. The company already has a solid reputation in the industry, and they have innovative products that just work,” Weiser commented. “I’ve worked with Fibrenetix in various capacities over the years: during my time as COO of Asia Media Products, and as VP sales and marketing at AJA Video Systems, so I already know first-hand the quality of their products and the support they provide to their customers and partners.”

Weiser comes to Fibrenetix with more than twenty years of experience in the media and entertainment industry. Starting at Avid Technology as sales manager in 1995, he has built and managed growth sales organizations at notable M&E pillars such as Apple, Avid, Autodesk, and AJA. Additionally, as COO of Asia Media Products, he represented a number of M&E technology companies, including Fibrenetix, and connected them with a worldwide network of distributors and dealers. He earned his BS, Finance at the University of Illinois at Urbana-Champaign and his MBA, Marketing at Miami University.

“Fibrenetix serves two primary markets; the Surveillance industry and the Media and Entertainment industry,” explained Jes Nagel, CEO, Fibrenetix. “While our products and support already have a great reputation in the M&E industry, we felt it was time to really ramp up our presence in the market. After years of working with Paul in a partner company capacity, and witnessing the incredible sales growth he spearheaded at AJA and AMP, there is no question he is the right person for the job.”

As the company’s product portfolio expands, Fibrenetix has branched out further into the global market, including the rest of Europe, the Middle East, and the Americas, which includes Canada, Latin America, and the United States.

“The company needed an on-the-ground presence in the Americas,” said Nagel. “Given Paul’s experience building Asia Media Products, I knew he was equally qualified to launch Fibrenetix Americas. Thus, his role with Fibrenetix is two-fold.”

Weiser’s first sales initiative was to bring on Versatile Distribution to represent Fibrenetix storage for M&E in the USA. In addition to Fibrenetix products, Versatile Distribution handles a portfolio that includes Avid, HP, AJA, Adobe and more.

In addition, he has been working to improve the company’s brand, starting with a redesigned website that launched for NAB.

In closing, Weiser commented: “The potential at Fibrenetix on all fronts is incredible, and I am excited to be a part of the team at this critical growth juncture.”