Ron Richter VP Sales, Crossbar

Crossbar, Inc., a start-up in Resistive RAM (RRAM) technology, announced that semiconductor industry veteran Ron Richter joined the company as VP sales.

  Heading up Crossbar’s new sales organization, Richter will be responsible for driving the company’s global sales strategy and organization as it readies its technology to go to market.

Emerging from stealth-mode just last summer, Crossbar, Inc. is pioneering a new generation of non-volatile memory technology. With its three-layer structure, it technology can be stacked in 3D, delivering multiple terabytes of storage on a single chip. Its simplicity, stackability and CMOS compatibility enable integration of logic and memory on a single chip at the latest technology node, a capability not possible with other traditional or alternative non-volatile memory technologies.

“Our ability to attract the best and brightest minds in the industry is critical to our continued momentum and growth,” said George Minassian, CEO of Crossbar. “We continue to see a very positive response to our RRAM technology and Ron’s track record building IP-based businesses for companies, including Silicon Image and Zoran, will be very valuable as we enter the licensing phase of our go-to-market plan. Ron is a great addition to an exceptional Crossbar team.”

With more than 20 years of extensive semiconductor sales and marketing experience, Richter has a solid track record in helping start-ups and multi-billion dollar organizations rapidly expand both intellectual property and product sales. He comes to Crossbar from Silicon Image where, as senior director of business development, he was responsible for worldwide revenue generation and product planning for intellectual property products. While there, he managed a family of semiconductor IP products including HDMI, which became an international connectivity standard, shipping in more than three billion products. During the late 1990s, he worked for Zoran as VP sales, where he helped usher in the era of DVD players while also driving IC sales in China. At Adobe Systems, he licensed Postscript technology, which became the industry standard enabling electronic publishing and, eventually, the PDF paperless office. Previously, Richter worked at IBM as a HDD drive engineer and at Xerox in program management.

He holds MBA and B.S. degrees in electrical engineering from the University of Southern California. He received sales training at IBM and program management education at Xerox.

“Crossbar is an exceptionally innovative company, executing flawlessly against challenging milestones, ushering in a new era of high performance and very high capacity non-volatile storage,” said Richter. “I am looking forward to contributing to the company’s growing momentum, and placing its ground-breaking technology into the hands of customers.“