Acronis and Achieved Certified APS 2 Package

Acronis International GmbH and Parallels IP Holdings GmbH, a hosting and cloud services enablement provider, announced that Acronis has released a certified APS 2 package

With the addition of Acronis’ Backup as a Service to the APS ecosystem, hundreds of service providers can utilise the new generation data protection, powered by the Acronis AnyData Engine.

It can be offered to over 3.1 million Parallels Automation customers to provide a backup and recovery service of their infrastructure in case of a disaster. This first step in providing data management services opens the Parallels channel to what IHS estimates to be a $174.2 billion market for infrastructure and services related to the cloud.

Acronis Backup as a Service, powered by the Acronis AnyData Engine, is a white-labeled, turnkey offering for VARs, hosting companies and service providers. With the offering, they can backup their customers’ files or system images from virtual or physical environments and recover to any hardware or VM, ensuring a safer, complete and quick recovery.

Acronis Backup as a Service also enables service providers to add new revenue streams and customer retention. With zero entry costs, and pay-per-use scalability, service providers who have deployed the Parallels Automation platform can leverage their existing customers and assets to grow recurring revenues, increase customer stickiness and ensure large profits.

“Acronis is known for its advanced technology and deep knowledge of Data Protection,” said Birger Steen, CEO, Parallels. “We are thrilled they worked so closely with us to incorporate the advanced capabilities of APS 2 in their solution. This gives service providers WW access to enterprise-grade cloud backup for customers of all sizes.“

“I am very excited to be back leading Acronis, which also helps me drive profitability for the Parallels channel,” said Serguei Beloussov, Acronis CEO. “Acronis Backup as a Service is the first in a series of offerings that will enable service providers supporting APS 2 to easily tap into the cloud infrastructure and service related market that according to IHS was approximately $145 billion in 2013. I’m looking forward to our continued partnership with Parallels and making it easy for companies to ensure the safety of their data.“

APS is a popular free and open standard for cloud services. It continues to expand with over 10 times growth in end-users of APS certified service in 2013 alone. APS creates a simple and fast way for cloud service providers to offer new services. ISVs ‘package’ their applications, such as Acronis Backup as a Service, and services according to the standard’s specifications that cover selling, provisioning, management, and integration of cloud-based services and applications. cloud service providers can then deploy applications that are APS-packaged and integrate them ‘off-the-shelf’ into their offers.