India Memory Card Market reached 14.5 Million Units in 4Q13 – 6Wresearch

According to 6Wresearch, India memory card market shipments volume reached 14.5 million units in CY Q4 2013.

(Source: 6Wresearch Quarterly India Memory Card Market, CY Q4 2013)
Note: Others include 128GB, 64GB, 32GB, 16GB, 1GB and 512MB memory cards.

SanDisk emerged as the market leader followed by Transcend.

Increasing usage of cameras and other multimedia functions amongst Indian consumers have resulted in the need for external storage device i.e. memory card. Further, growing awareness towards mobile applications such as music, videos and photos is also fueling growth of the Memory Card market in India.

Key Highlights (CY Q4 2013)

• More than 17 vendors shipped memory cards
• Class 4 category captured more than 60% of the total market share.
• Micro SD and SDHC categories dominated the market.

Rise in demand for smart phones, tablets and digital cameras has created a need for mass storage devices in India. Additionally, the OEMs strategy of offering free memory card with electronic devices is also driving growth of the market.