Australian Company LiveBackup With Percentage-Based Data Recovery Pricing Model

Starting this week, Australian businesses will be able to sign up for a backup and recovery service that charges customers according to the percentage of data they recover, rather than how much they backup.

LiveBackup Pty Ltd. Australia’s cloud backup and restore service provider, is switching its pricing from the traditional capacity based pricing model to recovery based pricing model, which is designed to yield organisations savings by shifting the pricing focus on recovery percentage, not backup.

In the recovery based pricing model, the backup and recovery costs are separated. The two pricing elements consist of:

• 1) a fixed cost for Gb/month for backup capacity and

• 2) the recovery cost, which is based on recovery usage measured as a percentage of the company’s total backup volume. This pricing model typically provides savings of about 40% and up to 70% over time, reducing companies’ total cost of backup.

“The new model is based on low, limited recovery costs, meaning our customers’ expenditures will remain predictable and low even as their data volumes grow,” said Todd Brooker, LiveBackup’s sales director. “This pricing model is about alignment with real business value – and the real value is in recovery.“

The shift to this pricing model is a result of the backup provider’s partnership with Asigra Inc. who introduced this paradigm in pricing to the backup market.

“With data volumes continuing to skyrocket, the traditional backup pricing model is becoming outdated and is no longer proportionate to the business value the product delivers,” said Eran Farajun, EVP, Asigra. “As our strategic partner in Australia, LiveBackup is playing an important role in bringing the Asigra Recovery License Model to the backup market in this region and reducing the impact of data growth on their customers.“

As a backup provider on the Australian market to offer a pricing model with a pay-for-recovery element, the company is poised to change the backup market by aligning data protection with business values and allowing its customers to reduce their backup costs. For enterprises, whose backup volumes are measured in tens of terabytes, the model offers benefits as they will no longer have to pay exorbitant monthly fees to protect critical business data in a reliable manner.

Recovery based pricing model benefits customers in three main ways:

• Separating and lowering backup and recovery costs

• Providing actionable information for proactive data protection

• Keeping costs low even as the volume of data grows

“The new pricing model we adopted provides a lower cost way for customers to protect their mission critical data. As backup sets grow, the average cost is reduced, which makes it ideal for customers and wholesale partners who backup large quantities of data,” added Brooker.