Tintri Expands Channel Partner Program

Tintri, Inc., a producer of storage for virtualization and cloud environments, has expanded its channel partner program.

The new initiatives and tools offer additional resources, trainings and program benefits to help partners accelerate, differentiate and grow their business through customer adoption of smart storage.

The channel partner program is a key component of Tintri’s global go-to-market strategy as the company scales to accommodate the exponential growth in demand for its smart storage. As Tintri approaches 100% channel business, it continues to set new records with triple digital growth worldwide. Enterprise customers collectively run more than 100,000 VMs on Tintri. Close to 70% of customers made repeat purchases averaging 2.5x of their initial order. These growth stats underscore an opportunity-rich environment for partners. 

With the program expansion, Tintri is offering these new initiatives:

• Tintri certified sales professionals and Tintri certified systems engineer: Tintri has introduced a certification program for sales professionals, complementing the existing certification training program for systems engineers. The online certifications, which are now required for participation in the partner program, ensure that partners are trained and acknowledged for their expertise to sell and support solutions and to promote the values of smart storage to their customers.
• The partner program now offers three levels of partnership: Platinum, Gold and Silver. As partners deepen their investments in Tintri and achieve specific milestones, they advance to the next level and receive additional Tintri support and program benefits. Partner skills, certifications and territory coverage are mapped and become the baseline for joint field alignment. Partners who earn the top tier designation receive the highest level of field support and commitment from Tintri.
• Tintri partner program App: Provides an App to partners to access information from their mobile devices. Partners can view sales tools and incentives, get updates and training, access sales contact information, and register deals while on the go.
• Tintri partner advisory council: Initiated to forge close ties with partners and to foster the sharing of best practices among partners. 

In addition to recently being awarded a 5-Star Rating in CRN’s 2014 Partner Program Guide, senior director of channel marketing Derek Dal Ponte was also recognized as one of the top 20 channel executives.

“Customer demand for our smart storage solutions is creating a fantastic opportunity for savvy channel partners. Today’s announcement is another example of our commitment to advancing our partners’ skill set, sales opportunities and differentiation in the market,” said Ponte. 

“Tintri allows us to offer our channel partners a smart storage solution to underpin the virtualisation and cloud infrastructures of their customers,” said David Galton-Fenzi, CEO, Zycko Ltd. “The expanded global channel partner programme delivers access to additional resources, training and other benefits including the new App. All of which helps us to dramatically grow channel business.”