Samsung Introduces Branded SD and microSD Cards in Several Colors

Samsung Electronics Co Ltd. is shipping a line of SD and microSD cards that are made for digital imaging and mobile devices.

The products will be available in PRO, EVO and standard categories, suited for various use cases and performance levels for consumers and professionals.

The lineup offers SD cards and microSD cards for use in many different consumer electronic devices. The PRO, EVO and standard lineups are available in a range of capacities from 4GB to 64GB. While SD cards are most often used in digital cameras, DSLR cameras and camcorders, microSD cards are used in mobile devices such as smartphones and tablets, as well as certain cameras and camcorders with microSD card slots.

The lineup have designed exteriors and branding, with color choices for each category-professional silver for PRO, romantic orange for EVO and emerald blue for standard. Each of the cards also have printed white numbers that indicate the capacity of each card.

In addition, it meet the demand for high performance, capacity and reliability level required by users. The PRO and EVO products both support UHS-I Grade 1 level performance and offer read speeds of up to 90MB/s and 48MB/s, respectively.

The range of storage capacities aim to satisfy the rising demand for large storage volume. With the 64GB PRO memory cards, users can record approximately 670 minutes of full HD video (30fps) in compact digital cameras without the need to change or replace the memory card.

In order to ensure the reliability of the cards, Samsung has designed them to be waterproof, temperature proof, X-ray proof and magnet proof, allowing them to withstand some of the harshest conditions. All models are guaranteed to survive up to 24 hours in seawater and endure operating temperatures from -13°F to 185°F and non-operating temperatures from- 40°F to 185°F (-25°C to 85°C and -40°C to 85°C, respectively). Data in the cards will not be affected by the X-rays and resist up to 15,000 gauss magnetic force. Additionally, the SD cards can withstand the force of a 1.9 ton vehicle.

“Samsung plans to take the lead in the growth of high-density memory cards by strengthening our product competitiveness through improved performance, product quality, broad capacity options and sophisticated design,” said Unsoo Kim, SVP of brand product marketing team, Samsung Electronics. “In the future, we will create next-generation memory cards that have even faster speeds and higher memory storage volume that will enhance consumer satisfaction level and solidify Samsung’s branded memory business leadership.“

Samsung has achieved the largest share in the branded SSD market last year, only two years after it entered it. The company also plans to strengthen and expand its branded memory card business this year.