HDS Addresses Big Data Challenges in Media Workflows

Hitachi Data Systems Corporation will showcase media solutions that tackle the exponential growth in data on a global scale at NAB.

Among the 10 partnerships that will be highlighted, the company will demonstrate technologies adopted by Adobe Systems, Inc., Foxtel and Globosat, including Hitachi NAS Platform and Unified Compute Platform solutions.

“The increase in big data within media workflows and the challenges that it creates make it that much more important to speed up file delivery on budget. The concept of ‘around the globe and on time’ is now a real and pressing issue for IT managers in broadcast and post-production studios,” said Dwight DeClouette, VP of global sales, communications, media and entertainment, HDS. “Together with our partners, we are pleased to offer innovative information solutions to some of the world’s greatest media and entertainment companies.”

“Adobe works with Hitachi Data Systems to provide our mutual customers a compelling platform for creative workflows using Adobe Anywhere,” said Simon Williams, director of strategic relations, Adobe. “With the power of Adobe Anywhere, enterprise workgroups can collaborate to create productions regardless of location.”

As part of the highlighted partnerships, HDS will also announce that Globosat will centralize its media workflows on HDS infrastructure with over 3.6PB of online storage. Globosat is a 23-year-old Brazilian multichannel TV and satellite provider that belongs to Organizações Globo, which itself is one of the largest telecommunication and media groups in Latin America.

“By proposing accurate solutions and working with Globosat to overcome the natural project obstacles that arise in a project of this magnitude, HDS proved itself an important partner,” said Robert Primo, technology director, Globosat. “The solution has not only helped us meet our business needs, but also helps to support our continued growth.”

“Globosat’s projects – using our latest Hitachi NAS Platform 4100 to address their tape repository and their online edit workflows – are a best-of-breed approach to attacking challenges in media delivery,” said DeClouette. “We applaud Globosat and their entire team for their transition to this platform.”

Foxtel was focused on adjusting workflows to reflect innovation around new content and services, a process HDS was able to support.

“What we’ve been able to do with the Hitachi pre-certified digital content delivery and management solution for broadcast is move away from a linear model where each time we wanted to add a new platform, we would add a new process, storage and infrastructure,” said Nell Payne, director, broadcast technology, Foxtel. “We have been able to move to a progressive approach in which we have one workflow and the ability to spin out scalable new services extremely efficiently and with speedy time to deployment.“

Whether the challenge is real-time production for broadcast, or how to archive and manage media repositories onsite or in the cloud, the goal at HDS is to provide customers with the tools and software needed to solve these challenges. To prove this commitment, it will be the Gold Sponsor of FIMS (Framework for Interoperable Media Services) at NAB, showcasing media workflow orchestration leveraging the FIMS repository services.

Additionally, HDS will showcase its Hitachi Content Platform and Unified Compute Platform solutions at NAB, including the technologies adopted by Globosat and Foxtel. The company will feature demonstrations by ten of its technology partners at the NAB 2014 Conference. Partners include PipelineFX, Scale Logic, V-Nova, SAN Solutions, Crossroads, Hitachi Solutions, Look Dynamics, HIS Korea, QStar and Brocade.