Rocket Internet Switches to MapR Distribution for Hadoop

MapR Technologies, Inc., in distribution for Apache Hadoop, announced that Rocket Internet GmbH, an Internet incubator, has switched to its Distribution for Hadoop to build a powerful user behavior analysis system.

For the last three years, Rocket has run its own internally designed and advanced business intelligence application to examine the activities of people visiting its client websites. This software helps its business managers to better understand user behavior in an effort to optimise processes and build better online products. The Rocket Internet Business Intelligence tool also determines marketing spend, powers recommendation engines and performs proactive outreach activities.

With a growing number of cl ients and a richer set of complex data points, Rocket Internet started exploring ways to help its Business Intelligence engine scale. Rocket is using the Distribution for Hadoop to deliver an enhanced analytics engine, which can better determine the impact of each marketing channel and each keyword on overall client business. In terms of real-world return, the performance gains are allowing the company to better optimise marketing spend down to a single keyword.

Patrick Fink, global head of business intelligence, Rocket Internet, explains: “MapR had the set of enterprise features such as data replication and flexible file support that we considered essential – especially as we wanted to retain flexibility. For us, the long-term benefits of our switch to the MapR Distribution for Hadoop are significant and provide us with the flexibility, performance and resilience to build out our analytics capability in any direction we need.“