Rob Rosiello to SVP of Americas Sales, Riverbed

Riverbed Technology, Inc. announced that Rob Rosiello has been promoted to SVP, Americas sales, reporting to David Peranich, president, WW field operations.

In this role, Rosiello is responsible for sales strategy and execution in the Americas region, and will help drive the next phase of growth for Riverbed.

 He brings over two decades of industry knowledge and sales leadership at companies such as Alcatel, Motorola and Riverstone Networks in addition to Riverbed – to his expanded role. He joined Riverbed in July 2012 as a leader in the Americas sales organization. As VP, Americas channels at Riverbed, he was responsible for building partner success and growing partner revenues within the Americas region. He led overall channel initiatives and enhanced the company’s go-to-market approach to drive alignment, optimization and growth across all partner segments.

“Riverbed is seeking to accelerate from our first billion in annual revenue and expand further to a multi-product platform provider, enabling us to become even more valuable to our customers while creating new revenue opportunities for Riverbed and our partners,” said Peranich. “Rob is the right guy for this role. He has the depth of Riverbed knowledge and breadth of relationships, and has hit the ground running in his expanded role. Rob also brings passion and vision to move Riverbed up the list of strategic, must-have global vendors that enterprises turn to when they need the best IT infrastructure to ensure the performance of their applications and run their business.”

“I’m looking forward to this new role, and providing the leadership to help our team engage with customers as trusted advisors, helping them architect an application and data delivery strategy that lets them host workloads wherever it makes the most business sense – multiple datacenters, private/public clouds, branch offices or any combination thereof – while ensuring end users always have fast access to the apps and data they need,” said Rosiello. “We have a much larger and relevant value to bring to customers to help them realize the benefits of location-independent computing with the Riverbed Application Performance Platform.”

Rosiello was involved in restructuring the Riverbed Performance Partner Program, which, since it launched globally Jan. 6, 2014, has simplified processes for partners, and linked training and competency certification more directly to partner benefits. To date, over 820 partners worldwide have achieved Premier or higher status in the new program, reflecting the commitment to the company’s portfolio of solutions.

Prior to joining Riverbed, Rosiello was a regional channel executive at Motorola Solutions; VP of Cable/MSO sales at Alcatel; VP sales, Americas at Riverstone Networks; and VP, service provider sales, alliances and channels at Cabletron Systems.

Throughout his career, he has pioneered new market entry strategies; led cross functional teams, including end user sales organizations, business development and alliances; participated in merger and acquisition integration; and go-to-market strategy and execution. He has a record of success in driving sales, implementing innovative customer solutions, and developing alliance and channel partnerships programs to maximize revenue and positively impact customer attraction, retention, and satisfaction.

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