Buffalo Signs ICEcat

Buffalo Americas, Inc. announces its new Europe-wide partnership with ICEcat NV, the worldwide syndicators of product content, to support its channel partners with authorised product information in seven European languages (English, French, German, Italian, Spanish, Russian and Turkish).

ICEcat are appointed to deliver the range of Buffalo content to both Buffalo’s ecommerce partners in addition to ICEcat’s +35,000 partners in a universal open format. This enables the ecommerce channel to deliver accurate and up-to-date Buffalo product information in an automated manner.

This move ensures the content quality in the online market across its product range, from network storage and external HDDs to wireless networking. This partnership will also support VAR and distribution partners of Buffalo across Europe.

Julia Molzen, senior manager marketing and PR for Europe, comments: “ICEcat helps us to deliver more than standard product content to our resellers, such as product videos and graphics. ICEcat provides an ideal platform for us to easily share advanced content that can be the missing piece for the end-user to make their decision to purchase.“

Floris Bartels, vendor manager, ICEcat says: “Buffalo is a strategic partner and their participation in Open Icecat is very important for the channel who demands high quality and vendor approved information. Buffalo’s partners have now the opportunity to easily download and implement the complete Buffalo catalogue in their websites.“

Overview of Buffalos content on ICEcat