Kenshoo Uses Kaminario All-SSD Array

Kaminario, Inc. announced that Kenshoo Ltd, in digital marketing technology, has integrated Kaminario K2 to accelerate storage performance in its SaaS applications, and improve the response time for customer queries while also maintaining low latency.

With Kaminario, Kenshoo has accelerated the performance of its SaaS applications, allowing its clients to more quickly keep track of and analyze their advertising campaigns, regardless of the volumes of data being run through their platform.

Kenshoo provides global advertising agencies and many Fortune 500 companies with premium solutions for search marketing, social media, and online advertising. Companies such as Expedia, Inc., Sears, and Tesco use Kenshoo to manage and analyze their advertising campaigns through cloud-based applications, which collectively direct more than $200 billion in annualized online client sales revenue through its platform. As Kenshoo has continued to scale and serve more clients wolrdwide, the company selected Kaminario’s K2 all-flash array to handle the increased number of campaigns and prevent processing time bottlenecks.

“Our customers rely on our platform to make the best marketing investments for their advertising campaigns, so it’s imperative that we’re able to provide them with the tools needed to efficiently manage and analyze their projects regardless of how much data is running through our system,” said Israel David, SVP technology, Kenshoo. “Once we started using Kaminario, the performance of our SaaS applications increased tenfold, which allowed our clients to run their campaigns better and access data in real-time.“

In addition to performance improvements in its SaaS applications, Kenshoo has seen an increase in I/O rates and improved response times since implementing K2. These improvements have collectively allowed to enhance its platform’s ability to withstand data loads when a large number of queries and data analysis activities are running simultaneously. Now customers can focus on scaling their advertising campaigns without having to worry about performance bottlenecks and increased processing time.

“Kaminario solutions help customers like Kenshoo minimize bottlenecks, accelerate their business applications, and achieve a high ROI in terms of cost savings and resources,” said Dani Golan, CEO, Kaminario. “A core distinction in our technology is the ability to provide consistently high performance in three performance dimensions – IO/s, throughput and latency – therefore assuring high performance levels for our customers across all environments and all workloads.“