Michel Portelli EMEA Sales and Marketing Programs Manager, Datacore

DataCore Software Corporation announced that, since surpassing the milestone of 10,000 global customer sites in December 2013, they are further expanding their investment and staff in Europe to take its software defined storage solution, SANsymphony-V, into the next generation.

The engineering team has expanded from their current facilities in Florida and Bulgaria, to additionally recruit developers in the London area.

Meanwhile, in EMEA DataCore HQ in Munich, two key marketing hires have been onboarded and are already actively contributing to increasing brand awareness and quality sales and marketing programmes across the region.
 
“Undoubtedly, 2014 will be the year of software defined data centres and software defined storage – and whilst many vendors jumped on the bandwagon hastily repurposing and rebranding their existing platforms, we continued to increase investment and build upon development of our industry-leading 9th generation software defined platform, SANsymphony-V, further investing in the expansion of our Engineering and Marketing Teams, to ensure that our customers continue to reap the benefits of hardware independence, HA and performance improvements through a software layer that optimises customer’s new and installed storage investments,” reflected George Teixeira, CEO.
 
Nick Connolly, senior director and chief architect, is heading the growth of the London engineering facility and comments further: “Based in Greater London, DataCore’s initial UK engineering office will accommodate 6 engineers, with the potential to grow further in the longer term. We have already filled three of these positions with top-class engineers and continue with recruitment plans for the remaining posts.“
 
In Munich, the growth in the EMEA marketing efforts is fuelled by the hiring of:

• Michel Portelli as EMEA sales and marketing programs manager (formerly of Hewlett Packard EMEA) and
• Robert Thurnhofer marketing manager Central Europe (formerly Computer Associates) to drive European marketing programmes and initiatives that directly contribute to increased sales across the region.

Robert Thurnhofer (left)
and Michel Portelli (right)

Michel comments: “No-one argues that DataCore has an outstanding software solution with SANsymphony-V. Critics and competitors alike begrudgingly agree that it stands in a class of its own. Now the terminology behind Software Defined Data Centres is more widely adopted and understood, the market opportunity is expanding; so we stand strategically positioned to expand our pull marketing programmes to capitalise on what we have had in place for over a decade with 10,000 customers achieving significant storage efficiencies and cost savings without replacing their existing storage infrastructure.”
 
Robert confers that the ongoing pull marketing campaigns will now be fully addressed through the new marketing investments: “Our customers and channel partners will see quality DataCore lead management and marketing automation programmes that demonstrate customer adoption.”
 
Michel and Robert join the existing regional marketing teams.