Reseller Channel for Promax

ProMAX Systems, Inc., manufacturer of multi-functional, performance shared storage servers and editing workstations for video, is establishing a reseller channel to represent its growing product line.

Several US resellers and integrators have aligned with ProMAX to date, with plans including international expansion into APAC, EMEA and Latin America according to ProMAX’s channel manager, Amy Lounsbury, who is spearheading the selection of industry partners.

ProMAX’s move to launch a reseller channel to support its products is the natural next step in the 20-year old company’s return to its original activities in manufacturing.

Since ProMAX launched the its platform shared storage server in Q4 2012, it has become the most eagerly adopted new product of its kind by video companies of all sizes. It changed what video and media professionals expect from shared storage by introducing platform’s multi-functional modules. Platform gained industry attention by delivering superior video performance and data management capabilities in addition to powering demanding workflow functions such as transcoding, asset management and archive. The new platform series models increase the servers’ scalability, adding multi-location features and functions extending from 8TB to 25PB, positioning platform servers as an enterprise solution.

Mirroring the limitless expansion capabilities of its servers, ProMAX is building its reseller channel to reach additional markets seeking solutions to manage the increasing quantities of data involved in video production and post-production processes.

“Everyone is looking for more simplified, and economical ways to deal with mounting terabytess and petabytes of media,” explains Jess Hartmann, ProMAX’s CEO. “Higher resolution digital cameras like RED and broadcast capabilities such as HDTV and 4K are creating higher density files that are chewing up a lot more storage.”

In addition to the media and entertainment markets, these resellers and integrators will bring the value of platform’s modular and scalable features to video and media creators within Fortune 500 corporations, colleges and universities, professional sports teams, stadiums and arenas throughout the NFL, NBA, MLB, NHL, and NASCAR, faith-based organizations, and government operations.