Atlantis Computing Signs TDAzlan SDG

Atlantis Computing, Inc., a specialist in software-defined storage for VDI, and technology distributor TDAzlan SDG, a division of Tech Data Corporation, announced details of their new channel distribution partnership.

Over the last 12 months Atlantis has experienced growth and success in the European channel as well as an increase in end user demand for its technology; with this agreement TDAzlan SDG will manage the expansion of Atlantis’ reseller base in the UK.

The two companies enjoy synergy: TDAzlan SDG’s technical capabilities and track record with vendors such as Citrix and VMware make it a fit for Atlantis, while the Atlantis Computing range of solutions will allow the distributor to strengthen its portfolio in the desktop virtualization and software-defined storage space by delivering solutions that cut costs, boost performance and de-risk VDI and virtualized XenApp projects. This partnership will enable Atlantis to leverage TDAzlan SDG’s reach, resources and relationships to expand its existing channel and accelerate its growth.

Founded 28 years ago, TDAzlan SDG today covers 47 territories, offering its vendors the ability to scale into new geographies. It is focused on new technologies to enable its reseller partners to bring the latest solutions to their customers.

By offering Atlantis’ ILIO product lines for VDI and XenApp
to resellers TDAzlan SDG will allow their customers to:

• Cut CAPEX and OPEX costs up to 90%: Save hundreds of pounds per desktop as SAN/NAS capacity and performance requirements are reduced to deliver virtual desktops that cost less than PCs.
• Deliver amazing user experience: Faster than PC performance with fast boot times, less than one second application launches and near-instant email and desktop searches. Virtualized XenApp deployments will experience a boost in application performance reducing helpdesk call load.
• Reduce deployment risks: Automated installation, configuration, sizing and datastore creation; HA and DR. Addresses the risks associated with Virtualized XenApp Write Cache growth issues to keep project costs under control.
• Manage at large scale: Simplified implementation architectures, reduction in network storage traffic and a drastic drop in storage required – stateless implementations can be deployed with no storage with ILIO In-Memory solutions – leads to deployments that can be managed at large scale. The largest VDI deployment in the world – with 100,000 users – is implemented with Atlantis ILIO.

Atlantis ILIO offers a software-only storage optimization solution for virtualized environments that reduces storage capacity requirements by up to 90%, delivers up to 10x better performance, while enabling rapid de-risked deployments at enterprise scale. It has been recognized as an innovator in desktop virtualization, receiving awards such as Best of Citrix Synergy 2012, Best of VMworld US & Europe 2012, and was named a winner at the recent VMworld US 2013.

The technology is relevant for virtualized environments across all vertical markets, which has driven over 100% year over year revenue growth. With over 350 customers in production, including some of the largest desktop virtualization and virtualized XenApp deployments in the world, Atlantis ILIO is a technology that changes the economics of storage in virtualized environments. With SDG’s distribution expertise, more organisations across the UK will be exposed to this solution.

Paul Eccleston, EMEA MD, TDAzlan SDG, says: “Atlantis ILIO is an important element of many virtual desktop deployments and it is highly complementary to VMware and Citrix solutions when designing a cost-effective VDI environment. We are looking forward to taking the benefits of this technology to our resellers and, ultimately, the UK end user market.”

David Cumberworth, VP Northern European sale, Atlantis Computing, adds: “Our network of VARs and our end user base had been steadily expanding and it was time to bring on board a distributor to manage this fast growing base. TDAzlan SDG is an ideal distribution partner since they have deep technical aptitude with critical virtualization and storage solutions that Atlantis Computing supports, and extensive reach with the UK reseller community. We are excited for this partnership to further accelerate our rapid growth in the UK market and are confident TDAzlan SDG can offer the ideal level of support and technical expertise.“