SimpliVity Expands in Europe

SimpliVity Corporation pushed its technology throughout Europe.

Fueling its growth is SimpliVity’s OmniStack technology which allows customers to build an efficient, simplified, and scalable infrastructure for their virtualized environments leveraging SimpliVity’s data architecture. Service providers, financial services customers, utilities, universities, state and local governments are reaping the benefits of this technology and data architecture.

OmniCube, powered by OmniStack, includes an assimilated, all-in-one, IT infrastructure that delivers storage, compute, networking, hypervisor, inline deduplication, compression, and optimization along with data management, data protection and DR capabilities.

The company is experiencing momentum in Europe in particular. For example, Europe’s 3rd largest utility company began testing OmniCube in 2013 and is standardizing upon OmniCube as its IT infrastructure for data center expansion including SAP deployments, and a large-scale VDI environment.

Additionally, T-Systems International GmbH, one of the largest telecommunications companies in Europe, is leveraging OmniCube across multiple data centers, creating a cloud infrastructure that includes integrated, VM mobility, data protection and DR services.

Representatives from both SimpliVity and T-Systems are speaking about SimpliVIty’s design of OmniCube and OmniStack in the context of the Software Defined Datacenter and cloud infrastructure at VMworld Europe, to be held in Barcelona, October 15th through October 17th. SimpliVity is a Platinum sponsor, exhibiting and demonstrating its OmniCube solution.

The firm has expanded its network of partners, tripling its number of reseller partners and system integrators in Europe. The partner community, as well as the  VMware customers, see the value and differentiation that OmniCube provides with its data architecture that includes inline deduplication, compression and optimization.

“The OmniCube solution is exactly aligned with what European enterprise customers have been waiting for: the simplified, multi-functional infrastructure building block that allows them to build out their private and public clouds,” comments Klaus Seidl, SimpliVity’s VP sales in the European theater, who sought out SimpliVity after a 15-year career during which he established NetApp’s and Riverbed’s operations in Europe.

Roland König, GM and head of virtualisation with Bechtle AG, says: “We are seeing a continuing clash between TCO and SLA’s of IT infrastructure. The unique solution enabled by VMware and OmniCube addresses these IT challenges by enabling maximum data efficiency, HA of business applications, and ease of use.”

Wolfgang Kurz, CTO and GM, indevis IT-Consulting and Solutions GmbH, comments: “SimpliVity puts an end to the complexity of today’s IT infrastructure. We are currently running 4 OmniCubes in our datacenters and the system clearly provided the promised benefits. By assimilating most advanced network and storage technologies into a single ‘all-in-one datacenter,’ OmniCube will dramatically reduce our organization’s TCO while offering unprecedented flexibility, scalability and security.”

With respect to European expansion, the number of OmniCube customers and deployments have grown. Customers are gaining benefit and IT simplification with their virtualized deployments running a set of applications on OmniCube. Its design, combining 2U x86 building blocks with storage, compute and novel data architecture, is aligned with IT priorities in Europe.

“The market wants to leverage the unique OmniCube hyperconverged platform architecture for virtualization, data protection and DR,” states Doron Kempel, SimpliVity CEO.

To complement this Stu Miniman, Wikibon senior analyst, notes: “Today’s CIOs are looking for solutions that allow the business to be agile while simplifying operations. SimpliVity’s OmniCube is well positioned to meet a broad spectrum of use cases with a full-stack of functionality that otherwise would require the integration of many different products.“