New Unitrends Service Provider Program

Unitrends, Inc. announced its Service
Provider Program, which equips hosting, managed services and cloud
providers with the agile infrastructure needed to simply and cost-effectively
offer onsite and offsite backup and DR services to their customers. 

It is built on a foundation
designed to meet the needs of hosting, managed services and cloud
providers.

Program features include:

• 
  Partner-Friendly Subscription
  Licensing: the program introduces a partnership approach
  to licensing that eliminates the costly step function often associated with
  traditional pricing structures. With this subscription model, partners
  can affordably build their private cloud infrastructure.
• Flexible Deployment Options: The ability to mix and match physical and
  virtual appliances at both customer and data center sites provides
  flexibility for service providers to expand their addressable market, as well
  as customize solutions to best meet customer requirements.
• Physical AND Virtual Protection: Having one solution that protects data
  across on-premise, virtualized and cloud-based environments provides TCO
  by enabling service providers to eliminate overhead costs associated with
  managing multiple, disparate systems.
• Heterogeneous Agility: Unitrends supports more than 100 different
  versions of OSs, applications, servers, storage platforms and
  hypervisors – all of which can be managed through one interface.
• Enhanced Customer Relations: Service providers remain the first point of
  contact for both billing and support, improving work and cash flow.

"Because Unitrends’
backup and DR solutions protect data across physical, virtual
and cloud infrastructure, we are able to deploy and scale in a variety of
environments and meet our customers’ needs regardless of their data center
setup," said Devon Wilson, president, IMS Recovery
Services, Inc., one of Unitrends’ MSP providers specializing in credit union backup
and DR services. "Unitrends
packs enterprise-class capabilities – from backup and DR to archiving and
replication – into a single solution, which lowers our management overhead and
enables us to simplify data protection for our customers. Unitrends enables IMS
to be even more flexible in how we interact and protect customers and their
data."

Recurring
Revenue Opportunities
The program also enables service providers to excel in the managed
services market with differentiation and margin opportunity. Service
providers can now provide basic backup and DR services and also use
Unitrends’ technology to power a range of high-growth, high-margin
service offerings, including Backup-as-a-Service (BaaS),
Replication-as-a-Service (RaaS) and DR-as-a-Service (DRaaS). Additionally,
providers can maximize revenue per client with the ability to layer additional
services at no extra cost.

The combination of robust data protection capabilities, increased
customer interaction and flexible deployment models enables service providers
to drive top and bottom-line revenue growth, attract new clients, and
strengthen customer retention and satisfaction.

With the program, service
providers will also receive:

• The all-in-one backup and Unified Data Protection technology for the
  mid-market.
• Access to dedicated channel representatives to get enabled and engaged.
• Not For Resale licenses of Unitrends’ software-only, virtual backup and
  recovery appliance, Unitrends Enterprise Backup, for internal use.
• Freedom to interact with customers as they choose, as no pay-to-play fee
  arrangement or quote is required; once an agreement is in place, a service
  provider can provision assets, licenses and hardware as necessary.
• Use of Unitrends’ service provider portal, which allows new license requests,
  increases capacity of existing licenses, enables ordering of new hardware,
  tracks capacity in real-time, displays billing and statements, and more.
• Sales and marketing collateral and technical and sales training.

"With 88%
year-over-year growth last year, Unitrends is the fastest growing mid-market
data protection vendor," said Mike Coney, CEO, Unitrends. "Unbelievably, we
achieved that growth without a service provider program. We didn’t want to
offer one until we could ensure we’d bring the same high-quality technology,
support and go-to-market strategy that has contributed to our 18 successive
quarters of record growth. This program achieves that – and more. It integrates
virtual, physical and cloud deployment and protection so that service providers
can be assured of high profitability and outstanding customer satisfaction."

"There’s a shift toward virtualization and cloud
services in top managed services areas, such as backup and DR,
that’s directly accelerating the growth of the MSP market, which grew 25
percent in 2012, according to the 2013 MSPMentor
501 report," said Bob Gagnon, VP
of channel sales, Unitrends. "Unitrends
provides competitive advantage to MSPs working in heterogeneous environments,
allowing them to not only offer backup services to a broader array of customers
but also to cultivate net new opportunities within their existing base. Our new
Service Provider Program was developed to make it easy for MSPs to purchase,
deploy and manage enterprise-class backup and recovery functionality that can
span physical, virtual and cloud infrastructures. Bringing this new program to
the market is a tremendous milestone for us and a great opportunity for service
providers."