Imation Storage Solutions Channel Program

Imation Corporation unveiled the Imation Storage
Solutions Channel Program.

Using the Nexsan channel program as its foundation, Imation’s program opens
opportunities for expanded sales, marketing and lead generation services for VARs,
systems integrators and MSPs that offer Nexsan storage solutions.

The program is being launched in conjunction with the re-branding of Nexsan as
Imation’s storage solutions portfolio, including an updated website, emails,
and the introduction of the Nexsan by Imation logo, which links Nexsan solutions to Imation’s decades of experience and
innovation in data protection.

Imation acquired Nexsan at the end of 2012, and then worked closely with
members of the Nexsan Partner Program to ensure a smooth and profitable
transition to the Imation Storage Solutions Channel Program. It is built from the best of the Nexsan partner
program, including LeadGuard opportunity registration, margins and SPIFFs, training, lead management tools, sales and
marketing tools, and training.

In addition, the  program adds a new Executive tier that opens
opportunities for Nexsan partners who meet sales criteria to engage
enhanced business development and marketing support from Imation, including:

• Lead Qualification Telemarketing
  Resources: Access to hours from Imation’s Nexsan-trained
  telemarketing professionals.
• Marketing Development Funding:
  Priority access to additional marketing support and customized collateral and
  campaigns.
• Web Content Syndication: Ability to
  leverage pre-built web pages to quickly enhance a partner’s web presence, and
  storage-related content to nurture leads.
• Quarterly Business Reviews: Regular
  discussions of business initiatives and results to adapt programs and shift
  resources to ensure success.

"We heard the voice of our customers
loud and clear: the Nexsan Partner Program has a strong reputation among VARs and solutions integrators. With the Imation Storage
Solutions Channel Program, we integrate the Nexsan Partner Program with
Imation’s international scope and channel expertise, and open opportunities
with our partners for deeper engagement to increase and accelerate sales,"
said Mike Stolz, VP marketing and technical support, Imation’s Nexsan
storage solutions. "As the global
Imation Storage Solutions Channel Program, existing and new partners can expect
to work with us on developing a strong sales pipeline and shorter sales cycles."

USI Corporation, a provider of integrated data solutions including storage,
data protection and archive and compliance, has been a Nexsan partner since
2000. The company provides Nexsan storage solutions to customers across industries, including higher education and the federal government.

"The foundation of a good partner
relationship starts with exceptional product support and value, and we
definitely see that with Imation’s Nexsan solutions and support team,"
said Barbi Bailey, director of marketing and lead generation, USI Corporation.
"The Imation Storage Solutions
Channel Program offers some great additions to what is an innovative program
for partner marketing and lead generation, and we see a lot of value in taking
advantage of the new marketing and lead qualification services."

Imation channel executive Walter Palhetas has been
recognized for three consecutive years as one of UBM Tech Channel’s CRN Channel
Chiefs; this list of the influential and leaders in
the IT channel recognizes those executives directly responsible for driving
channel sales and growth within their organizations. Imation’s Nexsan partner
program recently won the Storage Award’s Channel Excellence Award, and
the company was named a runner-up in the Channel Partner Program of the Year
category.

Imation’s Nexsan portfolio features solid-state optimized unified hybrid
storage systems, secure automated archive solutions and high-density enterprise
storage arrays. Nexsan solutions are for mission-critical IT
applications such as virtualization, cloud, databases, and collaboration; and
energy efficient, high-density storage for backup and archiving. Served by a worldwide
partner network, Nexsan solutions are used by more than 11,000 customers,
with more than 33,000 systems deployed since 1999.