Paul Murphy VP WW Marketing, DataCore

DataCore Software
Corporation announced the appointment of Paul Murphy as
the VP of WW marketing.

He will oversee DataCore’s demand generation,
inside sales and strategic marketing efforts needed to expand and accelerate
the company’s growth and presence in the storage and virtualization sectors. He
brings to DataCore a track-record and n understanding of virtualization,
storage technologies and the pivotal forces impacting customers in today’s
‘software-defined’ world. He will drive the company’s marketing organization
and programs to fuel sales for DataCore’s storage virtualization software
solution SANsymphony- V.

"Our software solutions have been successfully
deployed at thousands of sites around the world and now our priority is to
reach out to a broader range of organizations that don’t yet realize the
economic and productivity benefits they can achieve through the adoption of
storage virtualization and SANsymphony-V," said DataCore’s COO,
Steve Houck. "Murphy brings to the company a fresh strategic marketing
perspective, the ability to simplify our messaging, new ways to energize our
outbound marketing activities and the drive to expand our visibility and brand
recognition around the world."

 With
nearly 15 years of experience in the technology industry, Murphy possesses a
range of skills in areas including engineering, services, sales and marketing,
which will be instrumental in overseeing DataCore’s marketing activities around
the globe. He was previously director Americas SMB sales and WW channel
development manager at VMware, where he developed go-to-market strategies and
oversaw both direct and inside channel sales teams in both domestic and
international markets. Prior to that, he was senior product marketing manager
at NetApp, focusing on backup and recovery solutions and their VTL product
line. In this role, he led business development activities, sales training,
compensation programs and joint-marketing campaigns. An excellent communicator,
he has been a keynote speaker at numerous industry events, trade shows,
end-user seminars, sales training events, partner/reseller events and webcasts.
Before moving into sales and marketing, Murphy had a successful career in
engineering.

His academic credentials include a BS in
Finance from San Diego State University, and an MBA from MIT.

"The timing is perfect. DataCore has just
updated its SANsymphony-V storage virtualization platform and it is well
positioned to take advantage of the paradigm shift and acceptance of
software-defined storage infrastructures," said Murphy. "After doing
the market research and getting feedback from numerous customers, it is clear
to me that there is a large degree of pent-up customer demand. Needless to say,
I’m eager to spread the word on DataCore’s value proposition and make a
difference in this exciting and critical role."