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Spectra Logic Appoints Spusht Technologies as VAD

In Middle East

Spusht Technologies LLC has signed a VAD agreement with
Spectra Logic Corporation.

As per the terms of the agreement, Spusht will promote and distribute Spectra’s
entire product range through a network of channel partners
across the Middle East region.

"Spectra Logic is a leading
innovator in backup and archival solutions and a market leader in tape storage.
We are happy to sign this distribution agreement with Spectra as their products
complement our existing portfolio and add tremendous value to our solution
offerings to our resellers. With this partnership, we can now provide our
channel partners with complete cost effective and high performance data
archiving and protection solutions to meet the needs of every business. Our
customers can also expect great performance, cost reduction and a greener
environment by creating the right balance between disk and tape for all storage
configurations,
" says Keith Samuel, CEO Spusht Technologies.

"Spusht will help strengthen
Spectra’s channel network and increase their sales and market share in this
region through well-planned channel enablement activities and training initiatives.
Our team will also run marketing campaigns to position Spectra Logic as a
solution of choice to complement our customers’ backup and archiving storage
requirements. We will hold regular training and certifications programs to
enhance our partners’ capabilities and also offer them support to address their
customer requirements. We look forward to working closely with Spectra Logic to
increase their visibility and market share in this region,
" Samuel
adds.

Spectra Logic has achieved consistent, profitable growth by maintaining a focus on automated tape library technologies innovation. It
offers efficiency that tape delivers in data integrity, energy efficiency,
space utilisation and system reliability. Its scalable storage systems
perfectly align with the movement toward increased data retention, which is
driving the need for storage systems that exceed petabyte and exabyte capacities.

Commenting on the partnership, Brian Grainger, SVP WW sales,
Spectra Logic, says: "Spectra Logic
has established itself as the market leader in backup and archiving tape
storage solutions across the globe. We are now focusing on emerging markets and
the Middle East region is very important for us. We were looking for an experienced
company with expertise in the storage and information domain. Spusht
Technologies, with their domain expertise in enterprise storage solutions and
market knowledge is an ideal partner, who will help us grow our business,
market share and reach across this region.
"

"Spusht Technologies is an
established player in the enterprise storage solutions market. They have a
strong presence in the region and dedicated sales and technical support teams
that can ensure our customers receive prompt local support and service, which
is why we chose to partner with them. Spectra’s channel and marketing teams
will work closely with Spusht to ensure that we offer them the right marketing,
sales and training tools and support to help them train and enable their
channel network to understand the technical aspects of our products, which in
turn will help them sell better. We are confident our partnership with Spusht
will help us accelerate our visibility and growth in this region,
"
Grainger concluded.

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