Thermax India Prefers IBM PureSystems, SmartCloud and Storwize V7000

IBM Corporation announced that Thermax Ltd has selected an its Smarter
Computing solution to serve as both a consolidation platform for existing
services and a cloud environment to test and develop new solutions.

Thermax is a strategic partner to industry and business in the energy and
environmental sectors, designing, implementing and maintaining a range of
engineering solutions that ensure reliable and efficient client operations.

Thermax chose IBM SmartCloud and PureSystems over solutions from Cisco and
Dell, allowing the company to strengthen its IT infrastructure and enable its
clients to operate at reduced cost and with greater safety, energy efficiency,
reliability and flexibility.

With more than 30 offices in India and abroad, the company was quick to
recognize changing market dynamics in energy and environmental sectors at home
and worldwide. In India, business growth in diverse sectors such as cement, oil
and gas, food processing, tires, textiles, and chemicals is fueling the
emergence of a new set of medium-sized engineering organizations which demand a
sustainable model to help them offer scalable solutions that do not require
high initial costs and enable shorter development cycles.

"With the new IBM solution, our
employees can access the IT infrastructure anytime, anywhere, which allows them
to provision new environments for our customers rapidly and at low incremental
cost. It also speeds up and improves enormously the decision-making process."
said Anil Nadkarni, CIO of Thermax. "IBM
PureFlex makes it easy to manage key data centrally, enhancing the security and
control of our operations. At the moment the solution is being rolled out to
1,000 users at Thermax’s manufacturing facilities in Pune and Baroda and the
power consumption has already decreased dramatically – by close 70-80 percent."

The implementation of IBM’s SmartCloud on PureSystems technology and Citrix
XenApp server made Thermax’s IT infrastructure more efficient, secure and
continuously available. The full desktop operating system and applications are
virtualized on Flex System chassis with IBM Storwize
V7000 storage, which offered simplified user experience and workload
optimization features to help Thermax automate its resource allocation.

"The IBM Flex System gives Thermax
excellent performance and the possibility to scale as they grow without
necessarily adding new hardware," said Rahul Bindal, country leader –
PureSystems, systems and technology group, IBM India South Asia. "The technology enables a resilient,
high-performance cloud platform for Thermax’s key applications and enables
their employees to serve growing number of smaller clients."

Thermax is the latest in a series of PureSystems client successes in key growth
markets around the world. In the single year since IBM introduced its first
expert integrated systems – the result of $2 billion in R&D and
acquisitions over four years – more than 4,000 clients from 90 countries have
decided that the PureSystems family offers an alternative to current
enterprise computing models, where multiple and disparate systems require
significant resources to set up and maintain.

The PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain. The PureFlex System enables organizations to create and manage an infrastructure. PureApplication Systems
help organizations reduce the cost and complexity of deploying
and managing applications. PureData Systems are tuned for cloud computing and
can consolidate more than 100 databases on a single system. In addition to the
common web application patterns supported by PureApplication System, the
combination of both PureData and PureApplication Systems can be used for end to
end transaction workloads.

Headquartered in Pune, India, Thermax, a INR 4859 crore ($950 million)
company, operates in two segments – energy (heating, cooling, power generation,
energy audits and system retrofits) and environment (water and wastewater
treatment and recycle, air pollution control, performance chemicals, resource
recovery and optimization). Its presence spans 75 countries across AsiaPac, Africa and the Middle East, CIS countries, Europe, USA and South
America.