Lawrence Schwartz VP Marketing, Attunity

Attunity (UK) Ltd. announced that Lawrence Schwartz has been appointed as the company’s VP marketing.

 In this role, effective immediately, he is responsible for all aspects of marketing and sales enablement. He will focus on driving demand generation and brand awareness as the company positions itself for growth in the data replication and cloud computing markets.

He joins Attunity with 20 years of experience in data and information systems.

Most recently, he served as the VP marketing for Tokutek, a leader in high-performance database technology, where he led worldwide marketing, PR, product management, social, community, and partner efforts for MySQL and MongoDB solutions at the forefront of big data. During his tenure with the company, Tokutek’s customer base doubled in size.

Prior to that role, he held senior marketing and product management roles at E Ink Corporation, in TFT and electronic paper displays for the eBook and tablet markets. Before that, he was at EMC in the Symmetrix division, where he managed the marketing rollout of flash storage as well as led the introduction of RSA security features into the product line. Often sought out for his industry expertise, he has been a featured speaker at technology conferences, and has been quoted in industry journals.

He holds a Master in Business Administration from Harvard Business School, as well as a Master of Science and a Bachelor of Science from Massachusetts Institute of Technology.

"We are excited to have Lawrence join the Attunity leadership team at this important stage in the company’s growth," stated Shimon Alon, chairman and CEO of Attunity. "We believe that Lawrence’s wealth of experience will help Attunity strengthen its market share as well as its leadership in brand position and recognition. His top priorities are to ensure that we continue to grow awareness of our offerings, build our sales pipeline, leverage strategic partnerships and refine our key marketing messages."