New Acronis Partner Program

Acronis International GmbH announced its new global partner
programme strategy with the introduction of partner programme specialties and certifications for specific high growth segments within its portfolio of
solutions.

The aim is to create and build a select number of solution partners who
can tap into high growth markets focusing on predefined themes including Mobile
File Management (MFM), virtualisation, and cloud.

The new specialist focus areas within the partner programme will sit of top of
the Partner Levels: Authorised, Silver, Gold or Platinum. For each high
growth specialist category, Acronis will run a partner recruitment, enablement
and demand generation campaigns to showcase partners’ expertise and optimise
the opportunities in these key market segments.

Mobile File Management solution
training and certification
Acronis Mobility Specialist will be the first competency area to be
launched in ongoing commitment to offering secure file synchronisation
and sharing solutions that allow enterprises to provide anytime, anywhere
secure file access across multiple platforms and mobile devices. This presents
a business opportunity for the channel partners to
identify their expertise to reach new markets and open new revenue streams in
some of the fastest growing markets. The next specialist solution competency
areas will be virtualisation and cloud.

Themes for 2014 will be announced later
on this year.

IDC analyst Laura DuBois said: "Applying
Acronis strong heritage of providing easy-to-use backup and recovery
technologies for any type of IT environment to the enterprise social
collaboration market, gives enterprises a way to not only protect data, but
also enable secure and centralised corporate file sharing, access and
synchronisation. When combined with the demands for storage optimisation,
Acronis is significantly expanding its offering to prepare organisations for
the third platform of computing, which is built on cloud services, mobile
workers, social business and Big Data."

Business partners interested in selling Acronis mobility solutions, including
mobilEcho and activEcho, start by participating in an online training exam to
become recognised as Acronis Mobility Specialists. Each one will have access to an Acronis mobility partner account
manager and an authorised mobility distributor to support the reseller in their
Mobility transactions. Mobility Specialists will also receive free
Acronis Mobility Solutions Not-for-Resale (NFR) licenses, deal registration
protection, free online support and other privileges, such as discounts,
promotions, configuration tools and ready-to-use demand generation kits which
are available through the Acronis Partner Portal.