Iomega Products Rebranded

LenovoEMC Ltd, a joint venture between Lenovo and EMC that includes the Iomega network storage product business, announced the rebranding of Iomega products and programs worldwide, emphasizing the identity of this transformative joint venture and laying the foundation for new product and partnership announcements, beginning with a new Acronis International GmbH agreement to provide PC backup software for select Lenovo network storage products.

Brand Transformation
of Iomega Network Storage Products
Effective immediately, the former Iomega-branded network storage products are available worldwide with new branding that reflects the LenovoEMC business while continuing to utilize the Iomega mark on entry-level consumer network storage products.

Lenovo consumer network storage solutions include the desktop single-drive Lenovo Iomega EZ Media and Backup Center (former the Iomega EZ Media and Backup Center), and two models in the Lenovo Iomega ix series of network storage products (formerly the Iomega StorCenter ix series): the desktop double-drive Lenovo Iomega ix2-300d Network Storage, and the desktop quad-drive Lenovo EMC ix4-300d Network Storage.

Lenovo professional network storage products (formerly known as the Iomega StorCenter px series) include three desktop models and three rackmount array models, which scale up to 48TB of capacity:

• desktop double-drive Lenovo EMC px2-300d Network Storage;
• desktop quad-drive Lenovo EMC px4-300d Network Storage;
• desktop six-drive Lenovo EMC px6-300d Network Storage;
• Lenovo EMC px4-300r Network Storage Array;
• Lenovo EMC px12-400r Network Storage Array; and
• top-of-the-line Lenovo EMC px12-450r Network Storage Array.

Backup for the PC Plus World
LenovoEMC today also announced an agreement with Acronis to provide True Image 2013 Lite PC backup software with select Lenovo network storage products. It provides automatic and continuous file backup protection and restore for Windows PCs.

Effective immediately, the Lenovo EMC px Series products now include three licenses for ATI Lite per product. In certain geographies, Lenovo Iomega ix Series products will include a single license. Acronis has also made available special pricing for additional licenses and upgrades for Lenovo network storage customers.

"The LenovoEMC joint venture is based upon the success of the Iomega network storage solutions business and our plan at Lenovo to develop a unified storage platform within Lenovo’s enterprise product group," said Roy Guillen, VP, enterprise product group, Lenovo, the majority owner of the joint venture. "With the transition from the highly successful stand alone Iomega brand to the power of the combined Lenovo and EMC brands, our Lenovo network storage solutions from the LenovoEMC joint venture will continue to evolve in features and capabilities as world class network storage that complements server products from the Lenovo Enterprise Product Group. This is an important element in Lenovo’s continued growth in the PC Plus world."

Joel Schwartz, SVP and GM, global new business development, EMC, said: "The LenovoEMC joint venture marks a rebirth for the Iomega network storage solutions business with the support of two industry leaders, Lenovo and EMC. The sub-$25,000 segment of the storage industry is one of the fastest growing parts of the market, and we believe the LenovoEMC product portfolio will continue to be at the forefront of the industry."

A Salute to the Iomega Brand
As an iconic technology brand, Iomega had many accomplishments since its inception in 1980, which are now foundational assets of LenovoEMC.

Among the highlights:

• sold more than 430 million digital storage drives and disks
• received more than 150 patents
• products were available in more than 125 countries around the world
• original Iomega Zip Drive marked a quantum leap in portable storage when it debuted in 1995
• launched its first network storage product in 2003
• was acquired by EMC in 2008
• in 2012 sold its one millionth network storage product
• LenovoEMC joint venture become official in December 2012
• As of May 2013, more than 110,000 personal clouds had been created using Iomega network storage solutions.

Lenovo network storage products are available worldwide.