Award-Winning Film “The Lunchbox” Benefits From StorageDNA

StorageDNA, Inc., in
storage and archiving workflow solutions for media professionals, announced
that The Bridge‘s On-Set Lab is
delivering significant performance increases and substantial cost and time
savings with archive and retrieval workflow solution, DNA Evolution for several
feature film projects in India including winner of the Cannes Film Festival’s
International Critics Week Grand Rail d’Or Award, Ritesh Batra’s Dabba (The
Lunchbox).

"We are proud of our films and all
the work that goes into making them a success," said Guneet Monga,
producer of The Lunchbox and Danis Tanovic’s upcoming film. "We are extremely happy to be working with
The Bridge and StorageDNA, and as a result our workflow has become more
streamlined and faster. They provide a crucial resource that we will be using
in all of our upcoming projects and we are happy to enjoy a great working
relationship with Sidharth Meer and his firm, The Bridge."

The Bridge is a post-production facility, located in the heart of Mumbai, India’s
entertainment industry, specializing in on-set dailies, data archiving, color
grading, and post-production workflow design and management. On-Set Lab is the
company’s portable field archiving solution that uses StorageDNA’s LTO with LTFS workflow solution for archives
of digital camera masters and conforming media directly from LTO tape. The
Bridge has an extensive roster of feature film projects, including the
recent award winning, The Lunchbox. All of their projects to date have
benefited from the On-Set Lab including, Academy Award winner, Danis Tanovic’s
upcoming film, Bombay Talkies, Ship Of Theseus, M-Cream and others.

"HDDs are unreliable and costly, so
the trend will be to see more movement toward LTO/LTFS for archiving as it
offers mobility, stability, and significant cost savings. We chose DNA
Evolution to be the backbone of our On-Set Lab because StorageDNA has the best
technology to help our producers achieve all the functionality they need, while
bringing down the cost of storage," said Sidharth Meer, CEO, The
Bridge. "The Lunchbox was our first
project with DNA Evolution and since then we have experienced such impressive
results, and have so many projects, that we will add another system dedicated
to conforming media directly from LTO tape because this automated process,
unique to DNA Evolution, saves so much time."

DNA Evolution is a LTO with LTFS archive and retrieval
workflow solution that maintains the integrity of digital assets while ensuring
content openness and future access. The LTO tape archival life, combined with
DNA Evolution’s automated and periodic tape health checks, ensures the
long-term protection and integrity of media. It also provides automated archive
processes and advanced media workflows that reduce the time spent in post-production,
including conforms directly from LTO for most camera formats.

"The Bridge offers superior services
for their feature film clients, who are very talented producers, and we are
honored to be working with them," said tC Chakravarty, CEO and
president, StorageDNA. "We are
pleased that more and more production teams recognize the value of automating
and streamlining the archive-restore and conforming processes with LTO and LTFS
workflow solutions."