Hammer Distributing Promise

Hammer plc has signed a deal with PROMISE
Technology, Inc. to distribute their storage products.

PROMISE Technology is developing storage
solutions that solve the challenges customers face in the data
centre, surveillance, cloud, and rich media markets. PROMISE has earned a reputation
for developing storage solutions which deliver practical answers to
the business challenges facing large enterprises, SMBs, creative professionals,
security integrators and more.

The partnership, which is Europe-wide, gives Hammer access to the whole of
PROMISE’s storage range including the VTrak Series for the data centre and
media and entertainment markets, and the Vess Series for  IT and video surveillance environments.

PROMISE’s products are designed with specific vertical markets, as
shown in the Pegasus range, for example – demonstrating the vendor’s commitment
to develop storage solutions for creative
professionals who demand performance, flexibility and
simplicity.

These products are also designed in conjunction with, and certified by, Apple.

Eddy Bergiers, regional European sales director at Hammer, said: "There is a great deal of synergy in the
vertical markets which PROMISE and Hammer focus upon and specialize in. Hammer
has a strong and historic presence in surveillance, security and CCTV vertical
marketplaces, amongst others, and the appointment of PROMISE completes Hammer’s
external storage portfolio from a European perspective."

Gerard Marlow, GM, business development at Hammer, said: "We look forward to working closely with
PROMISE to deliver their products to our reseller base, and to engage with them
in achieving a mutually productive and beneficial partnership. Their focus on
redefining storage possibilities reflects Hammer’s ethos of addressing
ever-changing business needs unfulfilled by traditional storage offerings, and
we look forward to continuing our strong focus on supplying specific products
to vertical markets with this partnership."

Mark Beunk,sales manager EMEA, PROMISE, said: "We are very excited to work with Hammer and
believe their expertise, experience and knowledge of Europe’s vertical markets
will help provide better service to our customers. This partnership opens up
new opportunities for both PROMISE and Hammer and we look forward to working
together to meet the growing demand for high-performance storage solutions."

John van den Elzen, MD, PROMISE EMEA, said: "PROMISE specializes in developing dynamic
storage solutions for vertical markets and Hammer’s dedication to storage and
value-add approach fits perfectly with our aim to further conquer the vertical
markets in Europe. By partnering with a specialist storage distributor like
Hammer, PROMISE can further build on its double digit growth in Europe and
accelerate the execution of our strategy to become the number one provider of
storage solutions for vertical markets."

Hammer and PROMISE was exhibiting at IFSEC
at the NEC Birmingham Arena on 13th – 16th May 2013. PROMISE will also be
exhibiting at Hammer’s Storage Focus
events, in the Netherlands on 11th June 2013 and in Belgium on 13th June
2013.