Havas Worldwide San Francisco Named Global Agency of Record for Seagate

Havas Worldwide San Francisco (formerly known as Euro RSCG Worldwide) has been selected by Seagate Technology PLC to oversee the company’s advertising services and ensure its work resonates worldwide.

Seagate sought a digital-first yet still fully integrated marketing partner with a global footprint. The campaigns Havas Worldwide will create are expected to appear in North America, South America, China, Europe, the Middle East, Africa and the AsiaPac region, depending upon their scope.

The agency’s San Francisco office will be responsible for the primary campaign strategy and creative, and will work with appropriate Havas worldwide offices for translation and localization when necessary.

Havas Worldwide San Francisco’s first project for Seagate will be completed in June. While specifics have not yet been outlined, Seagate is looking to the agency to execute strategy and creative for its business-to-business and business-to-consumer audiences.

"This is a fantastic opportunity for our company, as it allows us to work with one of the world’s great innovators in the technology space," said Alan Burgis, CEO of Havas Worldwide San Francisco. "Over the coming years, efficient storage is going to be a critical issue for all businesses and consumers alike. Partnering with Seagate to manage this evolution will be exactly the type of challenge we thrive on."