Geva Perry West Coast Cloud Advisor, Storage Made Easy

Cloud expert Geva Perry, based in the San Francisco Bay Area, will be advising Storage Made Easy, wholly-owned by Vehera Ltd., a private London-based limited company, on a range of strategy and industry topics.
 
"As a cloud industry expert, Geva strongly understands the value our technology brings to organizations from SMBs to enterprise," said Storage Made Easy CEO Jim Liddle. "Adding him as our West Coast advisor helps us establish a strategic foothold in Silicon Valley."
 
Storage Made Easy provides cloud- and appliance-based connectivity services, ensuring secure single virtual file access no matter where the data is stored – cloud, locally, NAS/SAN, etc. – and across any device – mobile, tablet, desktop, Internet. It supplements existing cloud and network security measures with regulatory compliance, audit tracking, and information protection.
 
"Having worked previously with Jim at other ventures, I know we have a shared vision for what organizations can achieve on the cloud," said Perry. "I look forward to working with Storage Made Easy on promoting how its technology can streamline processes, enhance collaboration, and reduce cost."
 
 Perry has more than 15 years of experience as an executive in the enterprise software industry. He has been named a Top 25 Most Influential People in the Hosting Industry, Top 50 Cloud Computing Bloggers and one of the 12 Top Thinkers in Cloud Computing. His blog, Thinking Out Cloud, on cloud computing, software-as-a-service and enterprise software strategy and marketing is referred to as an industry must-read; he frequently speaks at corporate and industry events.
 
A member of the board of directors of Upstream Commerce, BlazeMeter and Sauce Labs, he also advises, or advised in the past, large companies and start-ups in the cloud computing space, including Heroku (acquired by Salesforce.com), New Relic, Twilio, Deutsche Telekom and NEC. Perry was CMO and GM, cloud computing, at GigaSpaces when Liddle was director of sales and operations for the company’s UK and Northern Europe operation.
 
Geva holds a bachelor’s degree from Hebrew University in Jerusalem, an MS from the Columbia Graduate School of Journalism, and an MBA from Columbia Business School.
 
"Geva strengthens our team with his marketing and business expertise in the cloud space," concluded Liddle. "His efforts combined with those of Doug Rich, our U.S. GM on the East Coast, will accelerate Storage Made Easy’s growth in the United States."