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Stealthy Start-Up Reduxio Raised $9 Million in Series A

Developing OS for hybrid arrays

Reduxio Systems Ltd., an hybrid innovator, secured $9 million in a series A round led by two of Israel’s venture capitalist firms, Jerusalem Venture Partners (JVP) and Carmel Ventures.

Storage industry veterans Mark Weiner, Nir Peleg and Amnon Strasser founded Reduxio in 2012 after recognizing the challenges of integrating new functionality and hardware advances into legacy storage systems.

Designing a system from the ground up allowed us to break free of all the limitations and to fully take advantage of new network, server and drive architectures,” said Mark Weiner, CEO of Reduxio. “In this way, we can deliver revolutionary functionality to match the particular needs in cloud, virtual machine and structured data environments.

We are seeing a paradigm shift in storage, as SSDs and 10GbE adoption rates increase. Reduxio’s novel approach is a game changer,” Said Ori Bendori, general partner at Carmel Ventures.

We’re excited by the hybrid space and how Reduxio’s technology accelerates flash adoption in the enterprise,” said Kobi Rozengarten, general partner at JVP and a veteran of the flash memory industry. “We invested in Reduxio early and used our incubator to partner from their founding.”

Reduxio’s cost-effective hybrid provides an alternative to the expensive all flash arrays. Mainstream vendors have been struggling to integrate SSDs into their legacy architectures and to have different key features work together. The fast growing storage needs of cloud and corporate cloud environments that are virtualized and application dependent are demanding more innovative solutions. Reduxio’s storage technologies provide a solution to these challenges.

Reduxio was born from the idea that the only way to truly introduce new and innovative functionality in conjunction with the newest hardware required a completely new base-architecture designed from the ground up – taking advantage of the latest advances,” said Weiner. “For the past decade, spinning disks have not kept up with the performance advances in the rest of the storage architecture. New functionality added to older systems is not always compatible as one layer of complexity is added onto the next. Reduxio is providing answers to these challenges.”

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In stealth mode, Reduxio, founded in July 2012, is another player in the hot market of storage systems that make use of both flash memory and hard disk drives, with a new operating system, ReduxOS, with innovative placement algorithm.

Based in Tel Aviv, Israel, the company has 10 employees, according to Israeli source Globes, and the founders are all former executives of storage start-up Exanet, which was acquired by Dell  in 2010.

Founder and Mark Weiner was president and CEO of Exanet and formerly executive chairman of StoreAge, acquired by LSI, after being for 10 years VP, Western EMEA, at NetApp and one year at Auspex.

Reduxio hopes to be as successful as other Israeli start-ups in this field like XtremIO, in all-flash subsystems, sold to EMC for $400 to $450 million last year.

Read also:
Firms in All-SSD Subsystems

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