Arc Productions and Tippett Studio Opt for HDS

Hitachi Data
Systems Corporation (HDS) announced that
computer-generated animation and visual effects company, Arc Productions Ltd,
and visual effects and animation powerhouse, Tippett Studio, Inc., use Hitachi NAS
Platform (HNAS) to store and manage their complex visual effects.

TheHNAS products eliminate performance bottlenecks,
allowing media and entertainment companies to focus on what they do best:
creative development, production, post-production, transcoding and
distribution. HNAS solutions offer a cost-effective answer to today’s most
challenging storage problems in media and entertainment, and build the
foundation for a scalable and flexible infrastructure that protects
investments.

HDS will showcase Hitachi NAS Platform and
will feature demonstrations by 17 of its technology partners at the NAB 2013
Conference being held at the Las Vegas Convention Center, Las Vegas, NE. Partners include Annex
Pro, Aspera, ATTO, Autodesk, Avnet, Crossroads, Dalet, Hitachi Consulting,
Hitachi Kokusai Electric, Hitachi Solutions, Hyosung Information Systems, iGate,
PipelineFX, QStar, Quantum, Signiant, Sony and Spectra Logic.

"We
have been a customer of HDS for a number of years, and have
delivered many projects using the Hitachi NAS Platform infrastructure,"
said Terry Dale, VP, infrastructure and training, Arc Productions. "9, Gnomeo & Juliet, Dolphin
Tale, Camelot, and Halo 4: Forward Unto Dawn, are a just
a few of the projects that were delivered beautifully, on time and on budget
thanks in part to the HDS platform."

Arc Productions is a Canadian CG animation
and visual effects facility with a well-earned global reputation for quality,
efficiency and reliability. With more than 250 artists and technical directors
and the most up-to-date resources available, Arc brings the vision of
major Hollywood studios and independent producers to life in a wide array of
formats: theatrical features, television, Web, non-theatrical shorts, and game
cinematics.

"Tippett
Studio relies on HDS to help create the best character and
creature animation for movies and television," said Jules Roman,
president and CEO, Tippett Studio. "Our
work for the Oscars broadcast, animating the Ted character presenting an award,
was the highlight of the awards show and our work on the upcoming After Earth
is among some of our proudest achievements as a company."

Tippett Studio, founded in 1984 by
animation pioneer Phil Tippett, is an Academy Award-winning a visual
effects company specializing in a range of CG animation and digital
effects for feature films, television and commercials. The company has created
VFX for 70 films including Ted, The Twilight Saga, Cloverfield, Hellboy, Starship Troopers, Jurassic Park and Robocop. Tippett Studio has won 2 Emmy
awards and 4 Clio awards. Tippett Studio is in production on M. Night Shyamalan’s After Earth.

"With
a rise of challenges caused by big data in media workflows, the ability to
speed up file delivery on budget, around the globe and on time becomes a
significant issue for IT managers in broadcast and post production studios,"
said Ravi Chalaka, VP, solutions marketing, HDS. "Whether the problem is how to broadcast in
real time, or how to archive and manage media repositories onsite or in the
cloud, our goal is to provide customers with the tools and software needed to
solve these challenges. Together with our partners, we are pleased to offer
innovative information solutions to some of the world’s greatest media and
entertainment companies."