StorageDNA Integrates With Avid Interplay Production

StorageDNA, Inc., a specialist in storage and archiving
workflow solutions for media professionals, announced an agreement enabling its
technology to integrate with the Avid Interplay
Production asset management (PAM) system.

StorageDNA’s
archive and restore offering, DNA Evolution,
is a simple and cost-effective archive solution for Avid
Interplay Production. DNA Evolution is a LTO
LTFS workflow solution with an open XML-based interface that allows it to be integrated
with third-party production asset management (PAM)
solutions, such as Avid Interplay Production. The workflow solution
is engineered for performance
with an archive accelerator, direct connect deployment, and built-in data
movers for the fastest archives and restores.

"With DNA Evolution, StorageDNA offers a
highly cost-effective and well-integrated archive option for Avid Interplay
Production. DNA Evolution enables a greater number of our Avid customers to
deploy Avid Interplay Production. Affordable support, tight integration, and
performance make this a strong choice for any Interplay Production deployment,"
said Mike Halbrook, president, TM Television.

DNA
Evolution integrates through Avid Interplay Web Services, eliminating complex
and costly installations, as no other components are required. With Interplay
Web Services, any folder within Avid Interplay Production can become a watch
folder for archiving or restoration of media. It monitors
and tracks all elements down to their master clips and can incrementally
archive and restore only those elements not already accounted for.

"We have a great history of supporting Avid
editing software with our workflow solutions and the Web Services API product
license further advances our technical partnership and gives Avid Interplay
Production customers access to an easy and affordable archiving solution,"
said Tridib Chakravarty, CEO and president of StorageDNA. "The integration of DNA Evolution with Avid Interplay Production offers
many significant benefits including outstanding performance with the most
flexible archive and restore options available."

The integration between DNA Evolution and Avid Interplay
means that editors are able to archive and restore media without leaving the
Avid Media Composer or Avid Interplay Access interface, and also report
metadata, such as tape ID, back to the Avid Interplay Production database for
search, move or delete operations. DNA Evolution also offers a mini-media asset
manager built into the software, which allows the end user to browse clip names
and low-resolution proxies via a Web-based interface. And to further support
users of the combined solution, DNA Evolution provides one-of-a-kind Avid
Interplay Production database verification. DNA Evolution can be run in manual/report
mode where all elements and their inconsistencies are reported back to the end
user. It also offers tight integration and performance with
Avid ISIS storage systems for fast archive and restore operations.

StorageDNA will demonstrate DNA Evolution LTO LTFS
archive-restore media workflows in April in Las Vegas, NE at the 2013 NAB Show.