HDS NAS at Post-Production Studio Soho VFX

Hitachi Data
Systems Corporation announced that Toronto-based
visual effects post-production studio Soho VFX, Inc. leverages Hitachi NAS Platform
(HNAS) to store and manage its most complex visual effects.

In the post-production process, multiple terminals are needed to handle large
amounts of image data quickly and efficiently, putting a high demand on
the overall performance of Soho VFX’s IT infrastructure. To meet these demands,
Soho VFX uses the scalable Hitachi platform, which stores and manages the massive image data and makes it secure and
accessible. These capabilities lower the TCO, migrate data more quickly, and
enable more reiterations of shots because renders are completed more quickly.

"Our
relationship with Soho VFX demonstrates the importance of IT infrastructure to
key brands that cannot afford to take risks with their mission-critical
operations," said Ravi Chalaka, VP, solutions marketing, HDS. "Soho VFX has to manage challenges similar to
those of many enterprise businesses – reliability, data protection, agility,
and efficiency. Hitachi NAS Platform solves these challenges by enabling media
and entertainment companies to accelerate business operations and drive
success."

"Hitachi
NAS Platform continues to evolve with us, which is imperative due to increased
work demands and diminished timelines," said Allan Magled, co-founder,
Soho VFX. "Things are constantly
changing and thanks to HDS technology, we are able to handle
it every time."

Founded in 2002 by Allan Magled, Berj
Bannayan and Mike Mombourquette, Soho VFX is a service media house for 3-D
animation and compositing.

The list of credits for its visual effects include X-Men Origins: Wolverine, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Twilight Saga: Breaking Dawn – Part 1 and Part 2, and Rise of the Planet of the Apes for 20th Century Fox. The studio’s
current projects slated for theatrical release in 2013 and 2014 include 47 Ronin, Robo Cop, The Secret Life of Walter
Mitty, and Jack the Giant Slayer for Warner Brothers. Jack the Giant Slayer began to be released worldwide on February
28, 2013.