JPR Communications Hits $4 Billion in Client Acquisitions

JPR Communications Inc., PR firm specializing in launching start-ups and establishing data storage/cloud computing brands worldwide, has reached a milestone of $4 billion in client acquisitions.

Western Digital’s recently announced acquisition of JPR client Arkeia Software was preceded by IBM’s acquisition of Texas Memory Systems, Intel’s purchase of NEVEX Virtual Technologies, and EMC’s acquisition of XtremIO, equating to $1 billion in acquisitions in 2012 alone.

Strategic communications counseling plays a key role in positioning companies for growth and/or acquisition, and working with experienced agency specialists is a critical component. Companies that have been acquired while represented by JPR have benefitted from increased valuation and visibility in business and trade publications and from being established as leaders in their markets. They have also experienced significant revenue growth. Obviously, they have also captured the attention of large companies looking to add disruptive technologies to their offerings.

"Four billion dollars in total acquisitions is a major milestone and a source of pride, since it indicates we are positioning our clients for success and profit," said agency principal Judy Smith. "Whether it’s a new company with a groundbreaking product, or a company that’s dominating a market another vendor wants to enter, we believe effective PR makes a world of difference when making a short list of acquisition candidates."

Major vendors look at startups like NEVEX and XtremIO to bring promising, disruptive technologies under their own roofs, while established companies like Arkeia and Texas Memory Systems are frequently purchased for assets like their executive and engineering teams, a large customer base, strength in channel sales, and industry reputation.

Other notable JPR client acquisitions prior to 2012 included IO Turbine, acquired by Fusion-io; Ocarina Networks, acquired by Dell; Spinnaker Networks, acquired by NetApp; and other companies in the data storage market acquired by EMC.

List of companies acquired after being JPR’s customer