Fats Digital Expands Archiving and MAM Services

Front
Porch Digital, Inc., a specialist in content storage management (CSM)
solutions, announced that FATS Digital Services Pty Ltd, a mastering, storage, broadcast video
duplication, and technical services company, has expanded its digital archiving
facilities with Front Porch Digital’s DIVArchive CSM and the complementary
DIVAdirector 5 media asset management (MAM) system, which place Sydney-based
FATS at the forefront of the Australian professional media storage sector.

Both platforms are
used by professional video post-production companies, content providers, stock
footage libraries, and agencies, and TV stations worldwide. DIVAdirector 5 enables
companies to browse and order content via the Web while DIVArchive is used to
manage the archived assets.

"We
have complete confidence in Front Porch Digital’s CSM and MAM systems as being
superior and flexible," said FATS Digital director Robert Angell.
"DIVAdirector 5 has many users
worldwide, and a strong commitment by Front Porch Digital to continue
developing it in the future means FATS’ customers will reap the benefits."

DIVAdirector allows FATS customers to view
low-res proxies over the Internet and then order the high-res content to be
delivered on drives, videotape, or electronically in a multitude of file
formats.

Once assets are digitally ingested, FATS
can transcode the original high-res file to deliver different file formats to
different customers purchasing the same footage or program – a capability that
streamlines the process for everyone involved.

"FATS
provides its customers with extremely competitive archival and data management
systems, and the latest offerings will be offered at very competitive rates so
that customers who want to move from a tape-based system to a file-based system
will be able to do so economically and securely," Angell added.

"Our DIVASolutions are particularly
well-suited to the postproduction market," said Rino Petricola, SVP
and GM of Front Porch Digital. "DIVArchive
and DIVAdirector are designed to do precisely what FATS needs them to do, which
is to duplicate and transfer video in a number of different formats within a
number of different markets, and make that video accessible when and where it’s
needed."