Tuxera Becomes SD Association Executive Member

Contributes to further development of SD memory
card based data portability Tuxera Inc., in interoperable file system technology, becomes executive member of SD Association (SDA) to build upon its continued involvement
and commitment to the SD memory card technology.

Tuxera has been an active SDA member for the past three years and keeps on investing
in interoperable file systems FAT and exFAT, both required by SDA standards.

SDA is a global collaboration of
companies committed to the development of technical standards for SD memory
card technology. Its aim is to promote the adoption and advancement of the
industry-wide memory card standards.

"Executive
membership at SDA gives Tuxera a wider access to industry collaboration,
allowing us to develop market-leading Tuxera FAT and Tuxera exFAT software to
support all possible interpretations and implementations of SDA file system
specifications. As we focus on the development of file systems solutions
fueling seamless data portability, it is crucial for us to actively participate
in the discussion on where the SDA governed standards are heading,"
said Mikko Välimäki, Tuxera.

CEO Tuxera is working with Microsoft, SDA
and chipset manufacturers to ensure that the device manufacturers are able to
integrate FAT and exFAT solution on any platform and adopt SD, SDHC and SDXC
memory card support in any device. Tuxera was the first independent software
vendor which licensed access to the exFAT specifications, source code and
verification tools from Microsoft.

Industry forecasts estimate the market for
SD memory cards to reach up to $21.3 billion by 2018, due to increased growth
in the mobile sector. The boundaries between consumer electronic markets become
more flexible and the customers expect to access their media content on all the
devices hassle-free, regardless of operation system.

OEMs ship Tuxera file system solutions that guarantee compliance with
the latest storage standards and flawless interoperability. Tuxera FAT and
exFAT solution power SD, SDHC and SDXC support in the high-end Android devices,
smart TVs, automotive infotainment systems and many other devices with
increased storage capacity, interoperability, and performance at
which files can be transferred.