Spacyz Reduces Advertising Platform Operational Costs by 50%

For Spacyz, Inc.,
the power of advertising comes from high-speed, HA data that connects people to
personalized offers.

The company delivers Japan’s open, multi-device advertising
platform-providing marketers and publishers with ad technology
solutions to support their campaigns. A case study examines
how Spacyz uses the natively flash-optimized Aerospike, Inc.’s
real-time NoSQL database and key-value store to manage more than 2 billion
user records each day while delivering sub-millisecond response times and 100%
uptime.

Spacyz’s platform solutions include adcloudFP, which provides publishers with
flexible ad management through ad servers, adcloudFN,
an all-in-one ASP (application service provider) service for ad networks; and
adcloudEX, an ad exchange delivering centralized ad and inventory control.

More
recently, Spacyz expanded its platform with the appgear advertising distribution
solution, which includes a demand-side platform (DSP) and data management
platform (DMP) powered by Aerospike.

The case study examines Spacyz’s move
to compete with other DSP providers by providing a solution offering predictable real-time performance. It also reviews how
Aerospike supports this solution by delivering low latency, high throughput,
and HA along with automated load management and self-managing cluster
capabilities to minimize the need for manual support.

Benefits Spacyz realized
with Aerospike include:

• Manages 2 billion user records each day to support the Spacyz appgear DSP.
• Delivers predictable performance, HA, and 100% uptime even during
  automatic data rebalancing, rolling upgrades, and background backups and
  restores.
• Reduces the number of servers that must be installed,
  configured, and maintained due to native support for flash and SSDs.
• Lowers operational costs by 50% through automated and self-managing cluster
  capabilities that eliminate the need for human intervention.

"Competing
on the value of cost-effectiveness has two dimensions: superior performance and
pricing. Using Aerospike to power our DSP enables us to excel at both,"
said Daiki Sato, Spacyz CEO. "Not
only does Aerospike allow us to offer predictable real-time performance, we are
also reducing our human resource demands by more than 50%, a savings that lets
us give customers more for their investment."

"As a leader in Japan’s ad technology market,
Spacyz understands the central role of data in enabling online advertisers to
make the right offer, at the right time, and at the right cost," said
Brian Bulkowski, Aerospike founder and CTO. "We are excited by Spaczy’s success in using our Aerospike database to
deliver a compelling alternative to existing DSPs that combines comprehensive
functionality and sub-millisecond performance at an attractive price point for
marketing organizations of all sizes."