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Toshiba Ships 26 Million Automotive-Grade HDDs

But remaining niche market.

The Storage Products Business Unit of Toshiba America Electronic Components, Inc. announced that a leading German luxury car manufacturer is now shipping its vehicles standard with Toshiba’s MK2060GSC 200GB Serial ATA automotive HDDs (HDD), marking 26 million automotive-grade HDDs shipped.

Toshiba has led innovation in the automotive sector since launching its first automotive-grade HDD in 2000, and is the leading vendor in the automotive storage market.

By 2016, more than 55 million people worldwide will have Internet access built into their vehicles, according to iSuppli Corp.

Sophisticated navigation and entertainment systems, smartphone and tablet integration, and Internet connectivity are all features that consumers rely on to enhance their in-car experience, and these systems depend on reliable, shock-resistant HDDs to operate. Toshiba works in partnership with automotive manufacturers to provide storage devices that can withstand severe road conditions, the growing quantities of data embedded in a vehicle’s systems, and users’ demands for constant connectivity to stream high-definition movies and update their navigation systems simultaneously.

"Cars are increasingly forming a key part of our connected ecosystem. It is essential they have the capacity to store all the data consumers want and need," said Joel Hagberg, VP marketing, Toshiba Storage Products Business Unit. "As the automotive industry continues to develop a more integrated and connected driving experience, we will continue to partner with manufacturers to meet their specifications and provide the most innovative and effective storage solutions possible."

Launched two years ago, the MKxx60GSC 2.5-inch SATA-interface series can withstand extreme environments including temperature, shock and altitude variations while providing performance. Each drive is optimized to handle temperature variations of -22° to +185°F. With aerodynamic technology in the magnetic head slider, the drive series can withstand altitudes up to 18,536 feet (higher than any city in the world), and withstands up to 3G (29.4m/s²) vibration tolerance1 during operation.

With 200GB of storage, the MKxx60GSC series is the largest capacity automotive-grade HDD available. The drive’s 4,200 RPM speed offers internal transfer rates of up to 665Mb/s using an average seek time of 12ms. The drive also offers silent seek operation and uses the minimum amount of power for energy efficiency.

Comments

Toshiba leads in HDDs with HGST for the automotive market, but it's a niche market.

The Japanese firm states here that it shipped 26 million units since 2010. The last figure published by HGST was 2.2 million units in 2011 only, in a category named "Emerging (automotive, etc)."

It has to be compared to more than 600 million total HDDs and around 80 million vehicles sold worldwide in 2012.

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