Innodisk Announces Rebranding, New Corporate Visual Identity

Innodisk Corp. has announced the completion of a corporate-wide rebranding program.

This rebrand, which includes the launch of Innodisk’s new visual identity and new corporate communications, marks a transformation of the Innodisk brand, reflecting the company’s drive to become a service-driven global leader in the industrial embedded memory industry.

New corporate identity system features a redesigned logo, with the Innodisk name now written in lower case and framed in red. This logo represents dedication to delivering the best service in an industry where service is what customers demand most. The logo also uses a single color theme to reinforce the company’s focus on doing one thing at a time, and doing it well. In addition, the red color of the logo symbolizes Innodisk’s enthusiasm for service while the lower case font represents the company’s friendly, approachable spirit. And a small red block on the upper right side of the logo stands for Innodisk’s promise to its partners to continually improve while continuing to do more for them. All in all, the new logo reflects the spirit of Innodisk-passionate, yet humble, and always thinking ahead when helping customers.

Richard Lee, the chairman of Innodisk, commented: "Through this rebranding process, we’ve redoubled our efforts to provide exemplary service to our customers and business partners."

He continued: "We believe that helping our clients achieve success is worth the time and effort."

Lee concluded: "From the beginning, Innodisk has dedicated itself to becoming a world-class flash storage and DRAM module company that focuses on helping our customers and partners to be successful and make a profit. This rebranding process has solidified our commitment to a service-oriented business model, and we have stayed true to our vision."

Throughout the company’s history, Innodisk has evolved and expanded, reengineering its own internal processes to remain at the forefront of the industry. In the past five years in particular, Innodisk’s operations have seen growth. During this time, Innodisk has extended its product offerings through acquisitions, including the recent integration of Actica’s server storage products. It has also expanded production lines and increased investment in quality-testing machinery.

The decision to rebrand was strategic for Innodisk, as it comes hand-in-hand with the company’s preparations for an IPO launch in late 2013.

The rebranding process has helped to prepare each of Innodisk’s departments for the company’s continued growth, which is being fueled by the company’s service-oriented approach. In particular, It has launched an Absolute Service campaign to reinforce the company’s dedication to its customers. As part of its commitment to Absolute Service, Innodisk has upgraded its internal operations, making it easier for customers and business partners to contact the team and access crucial information.

New visual identity will be rolled out in January of 2013 with the launch of the company’s new website on January 2.