EMC Teaming up With Knotice

EMC
Corporation announced it is joining forces with Knotice, Ltd, a provider of data management,
analytics and digital messaging solutions, in order to increase the speed and
performance of actionable analytics and reporting for Knotice’s customers,
while also providing the scalability needed to match Knotice’s growth
trajectory for data management.

The power, speed, flexibility and effectiveness of the Greenplum data solution will also improve
the overall efficiency of Knotice’s Universal Profile Management system,
accelerating processing times to seconds for audience selection and analysis.

The Knotice solution, which previously ran
on SQL Server Enterprise, will now be powered by the Greenplum
Database – a massively parallel processing (MPP) database built to support the
next-generation of big data warehousing and analytics, and capable of storing
and analyzing petabytes of data. As a result, Knotice now has the capacity to accommodate
a virtually unlimited volume of site-side and web-wide data. Other products
used include EMC DCA to deliver a fast loading, scalable, data co-processing
platform for big data analytics and Data Domain for backup and recovery.

Now nearing completion, Knotice’s migration
to the Greenplum platform represents an investment by Knotice in the
proliferation of data that will result in greater capability of Knotice’s
data management and digital marketing offerings. These capabilities
will allow marketers to do more with their data even faster.

"We
are delighted to be partnering with Knotice in what is sure to be a
game-changer for their customers," said Michael Howard, VP of
marketing, a division of EMC. "The
Greenplum platform will allow Knotice to easily scale while introducing
unmatched performance gains for managing vast amounts of site-wide and web-side
data on behalf of its clients. Audience selection queries for their end-users
will take seconds instead of minutes, and their product offerings will evolve
to provide greater strategic value to their customers, thus making for stickier
partnerships and more robust business growth."

"This partnership with Greenplum
allows us to support the data intake initiatives of our customers in terms of
data storage and overall efficiency of processing," said Brian Deagan,
CEO and co-founder of Knotice. "Our legacy solution has done the job for
us as we grew from start-up status, but it’s time to upgrade both our
performance and capacity. Greenplum is a perfect fit for us as a partner, not
just because of its faster, higher performing and more flexible data
warehousing product, but also because of its viability, product roadmap,
cultural alignment, and commitment to and treatment of its customers."