Established Brands Choose Virident FlashMAX

Virident
Systems
Inc. announced that Established Brands, Inc., provider of brand development services for a range of retailers and companies, 
has increased shared storage performance, reduced application latency
and simplified storage architecture using Virident’s memory solution
FlashMAX.

Established Brands
helps companies extend their brands into existing and new big-box
retail markets. The company was maintaining its client shared storage
on an aging SAN, which was becoming complicated to manage and
starting to hinder performance. With FlashMAX, the company was able
to double its shared storage performance, thus improving client
relations.

Top Branding
company
Established Brands
provides brand development services for a range of retailers and
companies. IT performance helps
drive the company’s; it virtualizes applications including VHDs, its
website, SharePoint and the ERP database using Hyper-V. The company
had maintained all its shared storage on an aging SAN and needed a
solution to improve performance.

FlashMAX Used for
Primary Storage Solution
Initially, the
company deployed FlashMAX as a backup solution, but it performed so
well that the IT department made it the primary active storage for
SharePoint, the ERP database and all of the website data. The SAN
then became the backup. By migrating all its data to FlashMAX, the
company improved the performance of its SQL Server analytics
solutions for 19,000 orders from between three and four minutes down
to 30 seconds.

"SharePoint
was click and wait about two to three seconds. There were either
low-end consumer solutions that did not meet enterprise performance
requirements or high-end, high-cost cards,"
said Andrew Mills, director of IT at Established Brands. "Upgrading
to Virident’s FlashMAX made everything faster – the response time of
SharePoint was less than a half second. In addition, we received an
unexpected bonus: our website performance also improved by up to
eight times."

Replacing the SAN
with Virident FlashMAX
has provided Established Brands with:

• Six times
  improvement in application latency and user experience

• Reduction in
  time-to-completion for analytics from between three and four minutes
  to 30 seconds

• Lower power and
  cooling requirements

• Lower cost than
  competitive solutions

"Increased
performance metrics make a huge difference in the success of a
company like Established Brands,"
said Shridar Subramanian, VP, product marketing, Virident. "Solutions
like Virident’s FlashMAX not only boost performance but also reduce
the space and power needed to run a data center; both factors have a
lasting impact on the bottom line."