Nextra Teleservices Calls for IBM PureSystems With Storwize V7000 in India

IBM Corp. announced that Nextra Teleservices Pvt Ltd (Nextra), an emerging Internet Service Provider (ISP), has selected its PureSystems technology to provide the IT backbone for its high-speed broadband infrastructure.

The system will also support Nextra’s business growth, allowing it to introduce value added services securely, quickly and in-line with increases in available bandwidth.

The new IBM PureFlex System will help Nextra to remove system bottlenecks, streamline internal processes and ensure uninterrupted high-speed broadband service for individual clients as well as for SMBs in Delhi Northern Capital Region (NCR). The PureFlex System, with its integrated storage capability, is for the management and virtualization of internal and third-party storage that typically slows down ISP infrastructures. In fact, since deploying the system, Nextra has seen its storage utilization increased by up to 30%.

"We were looking at starting a new line of business and IBM PureFlex was the best solution matching our needs because of its fully fledged cloud capabilities," said Puneesh Singla, GM, Information Systems, Nextra. "We believe PureFlex will help us to be faster and more efficient in designing and marketing new collaboration services to cater to millions subscribers."

With high demand for its hosted and next generation services, Nextra required a reliable, flexible and robust IT infrastructure to handle current offerings, as well as provide data backup and archiving. Nextra deployed a PureFlex System with IBM Storwize V7000 storage to help maintain the quality of its base services such as FTTH Broadband, and introduce new ones – such as IPTV/ OTT Video based Services requiring ultra-high system availability.

"Our clients recognized that in today’s business environment, technology can provide a valuable competitive edge and help them to differentiate," said Alok Ohrie, VP, Systems and Technology Group, IBM India/South Asia. "IBM PureSystems offers the features and functionality that make it the ideal platform to run next-generation applications and pave the way for new possibilities in the telecommunications industry."

A Family of Integrated Systems
The PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.

The Flex System goes beyond competitor’s blade configurations and provides the building-block elements for PureSystems. Flex Systems are built-to-order offerings for clients who want to custom build and tune configurations to their specific requirements. This allows them to select the specific compute, systems networking and optional storage and management required to support their specific workloads.

The value of PureSystems are the integrated and pre-tuned platforms. The PureFlex System enables organizations to efficiently create and manage an infrastructure. PureApplication System helps organizations reduce the cost and complexity of rapidly deploying and managing applications. PureData System is tuned for cloud computing and can consolidate more than 100 databases on a single system. In addition to the common web application patterns supported by PureApplication System, the combination of both PureData and PureApplication Systems can be used for end to end transaction workloads.

To help address the new opportunity that PureSystems presents, IBM is also providing training, marketing, certifications and technical validation support to its Business Partners. For instance, dozens of IBM Innovation Centers in cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping Business Partners develop and test their applications using PureSystems. Business Partners can also bring their clients to IBM Innovation Centers to see PureSystems technology at work.

The deal was signed earlier this year and the implementation of the new system is completed.