Daniel Eiref SVP and COO, Permabit

Permabit Technology Corporation has named Daniel Eiref as SVP and COO, responsible for the day-to-day operations of the company as it extends the penetration of its Albireo Data Optimization Software into new markets and among its existing customer base.

He reports to company CEO Tom Cook.

 Eiref has more than 20 years of operations, engineering, business development and marketing experience managing worldwide teams that delivered OEM solutions for software, hardware and semiconductor markets. He comes to Permabit from Broadcom Corporation, where he served as VP and GM of the company’s Consumer Electronics Group, which included the Blu-Ray and digital television software and semiconductor businesses. Prior to Broadcom Eiref held executive positions with ATI Technologies (acquired by AMD) and as a principal engineer at Digital Equipment Corporation.

"Dan’s deep experience driving business objectives, customer satisfaction and product development cycles in highly competitive markets makes him a great choice to lead operations for Permabit," said Cook. "We are pleased to welcome Dan to our team as we rapidly expand our software offerings and customer base."

"Permabit is a recognized market leader in licensable data efficiency technology at a time when the need for this technology in the enterprise, data center, and cloud has never been greater," said Eiref. "I’m pleased to be joining Tom and the rest of the team at an important juncture in Permabit’s growth."

Eiref has a Master’s degree in Business Administration from Harvard University Graduate School of Business Administration, and Bachelor’s and Master’s of Science degrees in Electrical Engineering from Columbia University School of Engineering.