EMC Enhanced Velocity Service Provider Program

EMC Corporation announced a series of
enhancements to its Velocity Service Provider program.

The latest program
elements usher in a new era of growth opportunities for EMC service provider
and reselling partners to capture the potential of the cloud services market,
differentiate their business in the marketplace, and provide more value to
customers. As a result, the enhanced Velocity Service Provider program is
adapting to support current and anticipated growth in cloud services delivery
and recognizing and rewarding those service provider partners that are
delivering the most transformative IT value to enterprise customers.

Enhancements include:

• Tier differentiation to
  distinguish and support partners who are just beginning to build out a service
  provider capability with EMC-powered services from those solutions providers
  who offer more established cloud services. Today’s announcement not only
  increases the benefits available to Velocity Service Provider partners who
  achieve the highest tiers, Platinum and Gold, but also raises the minimum
  requirements for each level to ensure high customer satisfaction and maximum
  value for our joint customers. The clear designations foster a more predictable
  and mutually beneficial engagement model.
• New Onramp to the Velocity Service Provider
  program for Velocity Solution Providers (resellers) that wish to transform
  their business model and become providers of EMC-powered cloud services.
  Velocity Solution Providers will enter the program at the appropriate tier
  based on their qualifications and after having met specific revenue and
  training requirements. Once requirements are achieved they can then begin to
  leverage Velocity Service Provider enablement services.
• Modified partner qualification and
  earned participation at tiered levels helps to ensure, as the program
  continues to scale, that partners continue to be fairly assessed and rewarded
  commensurate with their commitment to partnering with EMC.
• Additional process automation has been
  designed to create repeatable and scalable processes to more efficiently grow
  our partners’ cloud businesses as well as EMC’s.
• Cross-program communications initiatives to bridge
  and stimulate mutually beneficial linkages between the EMC Velocity Solution
  Provider and Velocity Service Provider partner communities yielding greater
  cloud business opportunities for both.

By strengthening partnerships with the most differentiated, innovative and
proven providers, EMC is helping to serve customers seeking the most optimum
cloud services available. The program requirements, eligibility and
corresponding benefits increase as partners’ progress through the tiers.
Requirements have been designed with current service provider profiles as well
as growth goals to adapt and flex as a partner grows with EMC.

The Velocity
Service Provider program is designed to create customer value by empowering
partners to offer customers agile, differentiated and cost-effective public and
private cloud options built on EMC technologies. By aligning EMC’s cloud
computing architecture, expertise and go-to-market strategy with a
league of service provider partners, customers will gain greater
flexibility in their choice of cloud models for their applications without
sacrificing control.

The Velocity Service Provider Program provides sales, marketing, marketing
development funds, campaigns, field execution, planning, and education benefits
to partners commensurate with their level of investment in EMC technology
solutions. It is open to cloud
service providers of all types including telco/cable companies, hosters, ISVs
and enterprises enabling them with the ability to create, deploy, market, sell
and deliver differentiated and EMC-powered public and private cloud services.

The new
Velocity Service Provider program elements will be effective in early Q1, 2013.
However, current partners in the Velocity Service Provider program as of
December 31, 2012 will have until December 31, 2013 to meet the new tier
requirements.

Henry
Fastert, managing partner and CTO, SHI International Corp., said: "Delivering avant-garde approaches to create
true customer value and solving complex business for IT is a sweet spot for
SHI. Offering SHI Cloud services built on EMC technologies is another way that
we are listening and responding to meet the needs of our customers. EMC’s
Velocity Service Provider program enables us to continue to evolve our
differentiated offerings and help our customers drive their IT transformation."

David M.
Parsons, VP global alliances and CMO, Computer Sciences Corp, said: "The shift in cloud delivery models to do
everything as a service enabled by new innovative technology platforms is a
game-changer for CSC and gives us the opportunity to help our customers
transform IT by accelerating their journey toward cloud computing. Leveraging
trusted and proven EMC infrastructure technologies helps drive enterprise IT
transformation through mutual collaboration so that CSC continues to deliver
innovative and differentiated services designed to help customers speed
deployment of workloads creating business benefits that increase agility,
performance, scalability and availability."

Melanie Posey, research VP, IDC, said: "IDC research shows that overall cloud
computing adoption is increasing dramatically 
from 21% in 2010 to 56% in 2012. At the same time, business-critical
workloads such as ERP and supply chain/logistics are increasingly taking up
residence in public, hosted private, and hybrid clouds. As a result, the
delivery capabilities of cloud service providers becomes even more crucial
determinants of competitiveness. The Velocity Service Provider program
highlights EMC’s focus on ensuring the success of its customers’ journey  to the cloud. The expansion of this program
demonstrates EMC’s continued commitment to investment and innovation that
enables service providers to leverage EMC technologies and deliver reliable,
cloud solutions to their joint customers."

Michelle De
Hertogh, senior director, global alliances and service provider marketing, EMC, said: "EMC Velocity Service Providers play a
crucial role in delivering the value of hybrid cloud computing for our
customers and EMC is committed to enabling market leading, trusted and proven
service providers for this role. EMC continues to devote resources across the
company to help enable the success of our service provider partners to ensure
our customers realize the benefits of IT delivered as a Service."