Active Circle Chosen by Avid Italy

Active Circle, provider
of storage and archive management solutions for digital content, and Avid Italy Srl, system integrator and
distributor of the Avid brand in Italy, announced a partnership under which
Avid Italy will integrate and sell Active Circle solutions to media customers
in Italy.

Avid Italy Srl is now an Active Circle VAR with the technical
expertise to install and to support storage and archive solutions based on the
Active Circle software.

"Our customers are asking
for turnkey integrated workflows from ingest through editing to archive. We
looked at the leading vendors and we were impressed by the Active Circle
technology and by their growth on the Media market over the last 3 years. We
chose Active Circle as the deep Archive component; we are now able to offer a
complete integrated solution that covers ingest, editing, production asset
management and archive," says Lucio Fogler, Avid Italy MD.

"It is part of our
strategy to aim at larger archive projects in premium accounts and at the same
time strengthen our international coverage. We are proud to be selected by Avid
Italy as the default choice for the archive component in their workflows as we
were impressed by their expertise and their positioning on the most demanding
projects," says Fabrice de Salaberry, Active Circle CEO.

Under its VAR partner program, Active Circle provides technical
training,marketing collaterals and sales tools, marketing
support, and sales and presales team to support partners.