EditShare Deployed at Sprint Vision

EditShare LLC
announced the deployment of an end-to-end EditShare system at Sprint
Vision,
the company that produces the octane-fueled videos shown on
big-screen displays at NASCAR Sprint Cup Series events.

The system includes EditShare Flow for ingest, logging,
and MAM; a high-performance 32TB Energy Series storage server; and
EditShare Ark Tape, which acts as both archive and backup.

The EditShare system is the core media management
platform for Sprint Vision’s video production center in North
Carolina. It is also used by Sprint Vision’s parent company, Motor
Racing Network, the national radio network (The Voice of
NASCAR) that provides coverage of NASCAR and other racing
series.

"We were shifting from tape
to file-based production and needed a better way to organize and
optimize our assets. Even though we started with EditShare in
mid-season, we’ve already benefited from a lot of efficiencies,"
says Brook Horn, program manager for Sprint Vision. "Now,
we ingest our footage only once – no more passing around tapes – and
content is available for everyone who may want to use it. With Flow,
our content can be logged, tagged, and indexed very easily. Everyone
can search the EditShare database – from an edit suite or even from a
laptop – to find what they need. Before it was very hard to locate
specific content, as we had to refer to limited information scattered
on different spreadsheets or text documents, or even resort to
scanning tapes. More often than not, a producer had to rely on memory
to locate a specific incident. It was clumsy and time-consuming."

The team covers 35 races each season as it travels the
NASCAR Sprint Cup Series. The video presentations at the track span
hours of coverage each weekend, with practice sessions, qualifying
sessions, and races, as well as live coverage of pre-race ceremonies,
pre-produced team and driver profiles, highlights from earlier races,
fan tributes, evergreen packages, commercials, and even music videos.

"EditShare delivers an
extremely cost-effective solution that saves time and drives
productivity for companies like Sprint Vision. The seamless
integration between our products provides a fluid, end-to-end,
collaborative workflow on a single storage platform. It’s a winning
combination from Flow capture to Ark Tape, which allows users to
browse, delete, and restore – including partially restore – archived
materials from any desktop on the EditShare network,"
says Andy Liebman, CEO and founder of EditShare. "The
media management provides a practical framework for fast and easy
access to an ever-growing catalogue of content that can be easily
optimized well into the future."

After every Sprint Cup
race, the Sprint Vision footage, including pre-race coverage from AJA
Ki Pro digital recorders, EVS replays and melts, file-based video
from Panasonic P2 Pro cameras, and other contributions, is ingested
into EditShare shared storage or moved off to the Ark Tape for
archiving. The editing tools and metadata templates let users add
details to clips, make rough cuts, and drag and drop clips and
sequences into their Avid NLEs – all without requiring access to
full-resolution media. EditShare’s interoperability with Pro Tools
audio suites also allows the producers for Motor Racing Network to
work on the same EditShare system for more efficient production for
their national radio coverage of all NASCAR series.